Five customer experience mistakes and how to fix them
Posted: Fri 6th Jun 2025
Are you unintentionally driving customers away?
In this practical and fast-paced Lunch and Learn, customer experience specialist Mark Gould shares five common customer experience (CX) mistakes small businesses make and how to resolve them quickly, simply and affordably.
Packed with real-world examples and immediate takeaways, this session will show how small improvements in colleague behaviour and customer interactions can create bigger loyalty, sales and smiles for your customers and your bank account.
Topics covered in this session
A clear understanding of the top CX mistakes small businesses make
Simple, no-cost actions you can implement immediately
A fresh commercial mindset about customer experience
About the speaker
Mark is a customer experience specialist and founder of RetailCX, helping businesses turn everyday service into serious sales growth. With a retail, service and hospitality training background, Mark works with businesses to transform colleague behaviours, improve customer loyalty and create experiences that drive commercial success.
Relevant resources
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