Lunch and Learn: Expert tips on pitching your product

Whether you’re pitching your product to investors or selling to customers, you need to communicate how it solves a problem.

In this Lunch and Learn, Steve Tunnicliffe-Wilson will share how to explain the problem your product addresses, how it provides a solution and the features that enable this.

Steve has experience as an engineer, founder, CTO and CEO. He has spent 30 years developing products, building teams and delivering strategies. Now with Alliance Strategy Consulting, Steve helps other entrepreneurs grow their businesses.

Topics covered in this session

• Understand your customers’ pain

• Learn how to map your customer's pain to your product’s benefits

• Discover how to highlight the advantages of your features

Stephen's key points from the webinar

• Clearly explaining the problem your product addresses is crucial in pitching to investors or customers

• Focusing on the emotions and benefits of your product is essential for pitching success, not just its features

• Specialism and niche services are becoming bigger in the market, offering a unique experience to customers

• Understanding the pains of customers and providing benefits through product advantages is the essence of pitching a product effectively

• Pitch decks for raising investment require more than just the first three slides. There's a lot more to it in terms of explaining the market and competitors

• Objection handling is crucial in pitching your product. Be prepared with answers in advance

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