Does what you're selling fit what people need?
Posted: Wed 28th May 2025
Have you ever launched a product or service, only to find that customers aren’t buying it as much as you hoped?
Have you ever thought: “It must be a marketing issue,” only to increase your marketing efforts and see little or no change?
In this Lunch and Learn, Debbie Watkins guides you through how to uncover the root cause of these challenges and build your business around solving real customer pain points.
The truth is, the reason many businesses fail isn’t due to poor marketing; it’s because they don’t address a genuine need or problem that customers care about enough to act on. And even if you make some sales, not having the right fit can leave your business plateauing or competing on price instead of value.
Learn how to test your ideas, validate assumptions and design products and services that truly resonate with your audience.
Topics covered in this session
How to identify real customer pain points
The art of meaningful conversations that uncover actionable insights about your customers’ lives and challenges
Mapping customer needs to features and designing products or services that solve real problems
About the speaker
Debbie is the founder of Cove, an intelligent business board helping small enterprises grow and succeed.
She has over 20 years of experience in technology for finance, SME development, mobile-enabled products and services, and business and strategy consulting. Debbie has led customer-centric market research and product development engagements, managed multi-million-dollar international projects and built multi-disciplinary and multi-cultural teams in a number of countries.
Relevant resources
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