Posted: Tue 25th Jul 2023
In this Lunch and Learn, AI consultant, copywriter and copywriting trainer Kerry Harrison discusses how small businesses can use text generation platforms like ChatGPT and Jasper, as well as AI image generation tools like Midjourney and DALL·E 2.
Kerry's passion is fusing human creativity with emerging tech. In 2018, after 18 years as an advertising creative, she co-founded the award-winning agency Tiny Giant and moved into exploring the creative opportunities of artificial intelligence.
Over the last five years, she's helped create the world’s first AI gin, crafted an AI Queen’s speech for Wired Magazine, served up AI cocktails from across the globe – and has spoken about AI both nationally and internationally.
Key takeaways from this session
AI in content creation and marketing
We can use AI to augment our amazing human skills, especially in the creative field.
When BBC Radio used AI to give a voice to one of its AI curators, it showed how innovative and creative AI can be when it comes to creating content and storytelling.
The advancements in AI writing tools like GPT-3 and ChatGPT are becoming more serious and could potentially have an impact on traditional copywriting work.
GPT-4 is a significant jump from the default version and, with its improved AI capabilities, is worth the investment.
AI copywriting tools offer a wide range of templates for content, from social media posts to product descriptions and blog post outlines.
You can use GPT-3 for a range of research tasks, such as defining terms, summarising data and asking for suggestions. This makes it a valuable tool when you're doing market research.
It's important to use AI as a basis for creating content. You should then add your own human element and brand voice to it.
Finding the right AI tool for your business and sticking with it can be more beneficial than constantly trying out different options, as it allows you to more easily grow and learn.
You can also use AI to create mock-ups for physical products, making it a versatile tool for small businesses like yours.
Ethical implications of AI
There are some ethical implications of AI tools like Midjourney. Court cases are addressing the scraping of artists' work without consent, which raises questions about compensating human creators for their contributions.
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