Connecting your marketing activities to real results

Are you busy with marketing but not sure if it's actually working?

Many business owners invest time and money in marketing without a clear line of sight to what it's doing for their bottom line.

In this practical session, business growth adviser Marinda Malan shares a simple framework you can use to connect your marketing activity with your business goals. A clear way to make smarter decisions about where to focus your efforts.

Topics covered in this session

• A clear picture of the three revenue streams your marketing should be feeding

• A five-minute "hypothesis habit" to use before any campaign or spend

• Why it's about having the confidence to evaluate what's working, and stop what isn't

About the speaker

Marinda works with founders and business leaders to bring more structure and less stress to growing their revenue.

With over 20 years of experience across Europe, the Middle East and Africa, she's helped digital-first and service-led businesses sharpen their strategy, focus their efforts and build simple systems that support steady, sustainable growth.

Through her Mission-Means-Machine framework, Marinda helps teams turn a loose business plan into a practical, action-ready roadmap.

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