Lunch and Learn: How to do a digital audit of your online presence

Rachel McMenemy
Rachel McMenemyMoonlight - Digital Agency

Posted: Mon 31st Jul 2023

Take a moment to reflect. Is your website effectively driving sales, or is it turning potential customers away?

Are your social media channels successfully directing traffic to your website? How about your email marketing campaign – is it yielding the desired results? And most importantly, are all your digital assets seamlessly working together?

In this Lunch and Learn, content director Rachel McMenemy provides practical guidance and step-by-step strategies to evaluate your online presence thoroughly.

She'll give you the knowledge and tools to identify areas for improvement and align your strategies with the evolving needs of your target audience.

Conducting a digital audit can be a game-changer, empowering you to assess your online presence thoroughly. It's an invaluable process that enables you to identify areas for improvement and align your strategies with the specific needs of your target audience.

Key takeaways from this session:

  • Understand how to assess the effectiveness of your digital assets

  • Discover how to navigate through the wealth of digital data available and extract meaningful insights

  • Learn how to develop a comprehensive digital strategy that aligns with your business objectives

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.


Watch previous Lunch and Learns from our library of webinars

Rachel McMenemy
Rachel McMenemyMoonlight - Digital Agency
Hi, I'm Rachel, I run Moonlight, a full service digital agency. We turn ideas into reality and help businesses make the most of being online. We provide a full suite of digital services from branding, design and development (websites/apps/SaaS), through to digital marketing and content creation. My background is in research, writing and data analysis.At Moonlight I work with clients to develop content that benefits their businesses. This can involve developing brand strategies, social media content, copy writing, conducting research and data analysis. https://designedbymoonlight.co.uk/

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.