Lunch and Learn: How to do a digital audit of your online presence

Take a moment to reflect. Is your website effectively driving sales, or is it turning potential customers away?

Are your social media channels successfully directing traffic to your website? How about your email marketing campaign – is it yielding the desired results? And most importantly, are all your digital assets seamlessly working together?

In this Lunch and Learn, content director Rachel McMenemy provides practical guidance and step-by-step strategies to evaluate your online presence thoroughly.

She'll give you the knowledge and tools to identify areas for improvement and align your strategies with the evolving needs of your target audience.

Conducting a digital audit can be a game-changer, empowering you to assess your online presence thoroughly. It's an invaluable process that enables you to identify areas for improvement and align your strategies with the specific needs of your target audience.

Key takeaways from this session:

• Understand how to assess the effectiveness of your digital assets

• Discover how to navigate through the wealth of digital data available and extract meaningful insights

• Learn how to develop a comprehensive digital strategy that aligns with your business objectives

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