Building a food business with creativity and confidence
Posted: Thu 9th Oct 2025
In this inspiring session, Dee Omole, CEO of Dee's Basement, explores why your story is just as powerful as your product.
Hear how to keep your creative spark alive while navigating the demands of running a business, and learn how to recognise and grow opportunities that truly let your brand shine.
Whether you're building your brand or looking to refresh your vision, this webinar offers practical insights to fuel both passion and purpose.
Topics covered in this session
Why your story matters as much as your product
How to keep your creativity alive while running a business
How to spot and nurture opportunities that help your brand shine
About the speaker
Dee is a pastry chef, an author and the founder of Dee's Basement, a London-based dessert brand known for its playful, creative bakes.
Starting from her home kitchen, Dee has grown her business into a thriving brand, working with major companies while publishing her first book, A Little of What You Fancy. She's passionate about helping other entrepreneurs build businesses that balance creativity with confidence.
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