Building and growing a successful YouTube channel

In this Lunch and Learn, Daniela Lovric covers the key elements of a well-thought-out YouTube strategy, explains why a YouTube channel is essential for businesses today and provides practical tips for optimising key metrics, such as click-through rate (CTR) and watch time.

Daniela is the founder of Onspire Nation, an entrepreneur with over 10 years of experience and has built a fully automated online academy since 2019.

Together with her partner, Birol Isik, she helps businesses and individuals strengthen their online presence through effective YouTube strategies. They combine strategic approaches, content planning and technical expertise with a holistic focus on communication and personal presentation to achieve sustainable success on YouTube.

Topics covered in this session:

• Understand why a YouTube channel is indispensable for businesses today and how it contributes to increased brand awareness and customer loyalty

• Learn the essential steps to building a YouTube channel, including key metrics (CTR, watch time) and how to optimise them

• Understand why the right strategy is crucial and how to develop a long-term plan that resonates with both the YouTube algorithm and your target audience

About Enterprise Nation

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About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.