Building a brand people remember

The strongest brands are built on stories only they can tell.

In this session, Marianne Olaleye shows you how to find and tell your unique brand story – the kind that makes people remember you, choose you, root for you and talk about you in the group chat.

You'll learn practical storytelling habits you can apply immediately to your website, social media, pitches and customer conversations.

Whether you're just starting out or looking to sharpen your messaging, this session gives you a clear framework to make your brand more compelling.

Topics covered in this session

• Why storytelling gives businesses a competitive advantage (and how to find the story only you can tell)

• The three brand storytelling habits that turn customers into advocates

• A simple framework to make your brand messaging more compelling and memorable

About the speaker

Marianne is the founder of JAIKU, a storytelling agency for brands with soul.

With over 10 years of experience working with organisations including ustwo, Glossier x BGF, The British Library and B Lab UK, Marianne helps purpose-driven businesses communicate their unique stories with clarity and impact.

She's also co-founder of Puff Puff Ministry, the UK's leading West African dessert brand, which has worked with clients including Google, TikTok, Meta and Netflix.

Marianne has delivered storytelling workshops to hundreds of founders and marketing teams across the UK.

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