Lunch and Learn: How to build a purpose-driven B2B strategy

Fab Giovanetti
Fab GiovanettiAlt Marketing School

Posted: Mon 17th Jun 2024

In this Lunch and Learn, Fab Giovanetti delves into the world of a question-based framework that integrates impact into marketing foundations. She explains how to craft a compelling and clear purpose statement that will act as the north star for your B2B strategy, providing your business with razor-sharp focus.

Watch this webinar to have not one but two actionable steps that are impact-oriented and ready to be implemented right away.

Fab is an award-winning author, entrepreneur and marketer of 15 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. Featured in The Next Web, Business Insider and Forbes, among others, she was nominated as one of the 50 digital women to watch in 2023 and 2022.

She was also recognised among the Top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

Key takeaways from this session:

  • Gain a clear, concise purpose statement that will guide your B2B strategy and sharpen your business's focus

  • Find out two impact-driven action steps that you can start implementing immediately

  • Learn how to create long-term impact with your B2B strategy

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Watch previous Lunch and Learns from our library of webinars

Fab Giovanetti
Fab GiovanettiAlt Marketing School
I am an award-winning entrepreneur, supporting people making a positive impact through their marketing. I am known as the founder of Creative Impact, a collective of hundreds of creatives making a positive impact on others and the planet. I am also the CEO of Alt Marketing School, on a mission to raise a new wave of marketers. Through the community and my online consulting, I touched over 100,000 people from all over the world - I am is a keen speaker, writer, and two-times published author, as well as guest lecturer across the UK.

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