Keeping momentum through digital marketing: Insights from three founders

Every founder wants to give their brand maximum exposure. But how do you keep the momentum going after four weeks of TV advertising on Channel 4?

Watch back as we speak with the three female founders who won their first-ever UK TV adverts through Constant Contact's and Enterprise Nation's Small Business Big Break competition.

Natalie (helloSKIN), Jennifer (Calla Shoes) and Lauren (Oatsu) share their experience of bringing their businesses into millions of UK homes, the impact the adverts have had so far and how they plan to use digital marketing to keep their newfound audience engaged.

Topics covered in this session

• Results: What impact they've seen already in terms of sales and partnerships

• Strategy: How these ads will change their marketing strategies going forward

• Brand: Ways in which the ads have changed how they and other people view their brand

• Social: How the TV ads have amplified their social reach

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.

Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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