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Posted: Wed 12th Nov 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the fifth episode is Julianne Ponan, founder of Creative Nature, the range of snack bars and other products that are free of the top 14 allergens.
Julianne was inspired to start the business after suffering with anaphylaxis and allergies from the age of two. Her conditions have led to her being admitted to intensive care several times.
Creative Nature products are now stocked in hundreds of stores and sold in countries around the world.
How she got started with Creative Nature
How she got her products stocked in several large retail chains
Why she pulled out of having her products in Holland & Barrett
Her experience appearing on Dragons' Den and why she turned down the deal
Her advice for growing a team
Lessons from failing at crowdfunding before she successfully crowdfunded £500,000
Securing significant media coverage and how other entrepreneurs can do the same
Exporting her products to over 16 countries
You can also listen on other platforms and Enterprise Nation.
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