Posted: Wed 8th Aug 2012
With the growth of remote and virtual working and greater accessiblity of affordable software, video conferencing is on the rise among the UK's small and medium-sized businesses (SMBs), according to the inforgraphic above produced by technology company Brother.
The graphic, based on a survey of more than a thousand European small and medium-sized firms, reports that almost half of the UK's smaller enterprises have more than 50 per cent of their staff working remotely and expect that figure to increase. Almost a third of these businesses already use video-conferencing to communicate with staff and customers, and 50 per cent of them say it enables effective home working. Brother has produced the infographic to tie in with the release of their new OmniJoin web-conferencing software which they say offers easy-to-use and reliable high-quality video conferencing on ordinary laptops and PCs at an affordable cost. "In our experience, small businesses don't have time for products and tools that are difficult to use, unreliable or just not flexible," says Richard Thomas, Brother's product planning manager. "To use video conferencing, they may so far have looked at free consumer video call products - at the expense of reliability; where reliability was key, they may have chosen an expensive and inflexible hardware-based solution. Omnijoin offers a system that is affordable and flexible, easy to get the hang off and hassle-free." The cloud-based software costs Â£29 a month for a basic licence and Brother is offering free customer trials.
Do you use video conferencing in your business?
The video conferencing survey identified three major reasons for using videoconferencing: reduced travel costs, effective homeworking and improved business relationships. We'd love to know whether you use already video conferencing in your business and, if so, what's the major benefit to you in doing so? Please leave your comments below!