Increasing your online sales by boosting conversion rates
Posted: Thu 5th Jun 2025
Thinking about getting more sales through your website?
This online session shows you simple ways to make that happen.
We look at:
Getting the right people to your site: We talk about finding customers who are actually looking to buy what you sell, like people finding you on Google, seeing your ads, getting your emails, or hearing about you from others. We'll focus on the best ways to bring these keen shoppers to your online shop
Making your website a great place to shop: We show you how to make it easy for people to find what they want, see how great your products are, and decide to buy. Think clear menus, good search tools, lovely pictures, and tempting offers
Making buying easy and safe: We cover how to make your checkout process smooth and trustworthy. Things like clear prices, delivery info, and showing customers it's safe to buy from you will help them finish their purchase instead of giving up at the last minute
Key takeaways from this session:
Finding the best customers: Learn how to focus on bringing in visitors who are most likely to buy, like those using Google, clicking your ads, reading your emails, or being recommended by others
Making shopping a breeze: Discover how to set up your website so customers can easily find what they need, see all the good bits about your products, and feel good about buying
Easy and trustworthy payments: Make sure your checkout is simple, clear about costs and delivery, and shows customers they can trust you, so they complete their purchase
About the speaker
Gerard Keohane is an e-commerce expert with nearly 20 years of industry-grade experience. In 2006, he founded StudioForty9, an award-winning team with a national and international reputation for excellence in e-commerce, digital marketing and web development. StudioForty9 has been the 2017 and 2023 Supplier of the Year to the retail industry, awarded by Retail Excellence Ireland.
Relevant resources
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