Posted: Thu 19th Nov 2015
Broadcast at 12.30pm on Thursday 19 November a session hosted by Rachel Hodges, content strategist and copywriter.
Developments in websites and the devices we use to view them mean that today's successful websites understand how people engage with text online, and how this varies to the printed word.
As well as shaping the content of every webpage in the right way, it's highly important to choose the correct words for essential website assets such as page titles, headings, hyperlinks and images. This webinar gets you thinking like a web editor; revealing what you need to consider for the digital age and how to include keywords naturally into your text to support SEO.