WEBINAR

How to understand your customers and achieve business success

Sandeep Das
Sandeep DasIndependent Brand Strategy ConsultantStrategy & Transformation Consultant

Posted: Tue 26th Jul 2016

Welcome to our Member Masterclass, part of a series of weekly live online advice sessions available for free to Enterprise Nation member

It is critical for any business owner to have an in-depth understanding of their customer base. In this masterclass with independent brand strategy consultant Sandeep Das, learn the tools and techniques you need to identify your target customer base, understand and profile them and then tailor your products or services accordingly.

Sandeep Das
Sandeep DasIndependent Brand Strategy ConsultantStrategy & Transformation Consultant
Domain expertise in brand positioning / repositioning strategies, brand equity measurement and mapping, brand portfolio optimisation, brand architecture development, identifying and implementing engagement specific consumer insights, category & market analysis and implementation of brand health / brand KPI measurement systems. Strong experience and understanding of complex and strategic brand positioning, brand health measurement, segmentation and opportunity identification and brand transformation programmes, having worked in both Asia and Europe with extensive exposure to both regional and global client engagements.

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