How to sell through WhatsApp and messaging apps

Customers increasingly expect quick, convenient conversations with the businesses they buy from.

Messaging apps like WhatsApp, Facebook Messenger and Instagram DMs have become powerful channels for answering questions, giving personalised recommendations and even completing sales on the spot.

Hear how your small business can use these apps to engage customers, speed up responses and turn conversations into sales.

Find out how to provide great service, showcase products and manage orders directly from your phone.

Whether you're a small business owner, retailer or service provider, this session will give you the confidence to use messaging apps as a powerful, low-cost sales channel.

Topics covered in this session

• Why messaging matters: The growing shift towards chat-based customer communication

• Sales through conversation: How to recommend products and guide buyers through quick chats

• Taking orders in-app: Practical methods for capturing customer details, sending payment links and confirming orders

• Building trust through fast replies: Tips to deliver helpful, personalised responses without extra admin

• Tools and shortcuts: Using templates, catalogues and automated replies to save time and stay organised

About the speaker

We'll be joined by Emma Watson from Specky and Ginge, part of the award-winning UK Social Media Marketing Agency of the Year 2025/26.

Emma brings experience helping businesses turn everyday conversations into real sales through smart, strategic use of social platforms.

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Transcript

Lightly edited for clarity.

Beth: Hello, everyone, and welcome to today's webinar. My name is Beth, and I'm a community manager here at Enterprise Nation. It's lovely to have you with us on this sunny day.

If you're new to Enterprise Nation, we are a vibrant community of start-ups and small businesses that exists to shortcut your route to trusted business support.

In today's session, we're going to be looking at one of the fastest-growing areas of customer communication.

Customers increasingly expect quick, convenient conversations with the businesses they buy from. Business apps such as WhatsApp, Facebook Messenger and Instagram DMs have become powerful ways to provide support, share recommendations and even complete sales in the moment.

Today, we're joined by our guest speaker, Emma Watson from Specky and Ginge, part of the award-winning UK Social Media Marketing Agency of the Year 2025 to 2026.

Emma brings extensive experience helping businesses turn everyday communications into real sales through smart, strategic use of social platforms.

Emma will show you how to use messaging apps to engage customers, speed up responses and turn everyday conversations into sales opportunities.

You'll learn how to offer personalised help, showcase products and manage orders directly through your phone. Whether you run a small business, work in retail or provide services, this session will help you feel confident using chat-based communication as a low-cost and effective sales channel.

Just so you know, this webinar is being recorded, and we will send a follow-up email with the recording and additional resources later today.

That's it from me, and I'll leave you with Emma.

Emma Watson: Thank you so much, Beth. That's brilliant. What an introduction. I don't even know whether I can follow that, but I'll give it a go.

Thank you so much to everyone for joining today.

I am Emma from Specky and Ginge, and today I'm going to walk you through a simple formula for how to sell through WhatsApp and the other messaging apps available for you to use in your business.

We're going to approach it in a way that feels natural, human and manageable as well.

We are talking about using these messaging apps to sell. Everyone has got access to WhatsApp. It's free. Facebook Messenger and similar tools are readily available too.

What I'm going to walk you through today is not about pressure selling. It's not about complicated systems.

It's about using conversations that you're probably already having on your phone to turn more interest into actual sales for you. And there's a really easy way to do that.

Messaging really matters.

Customers' expectations have really changed. I don't know about you, but I've certainly noticed that in the marketing space, particularly post-COVID, things have changed a lot.

Even on my side, running an agency, I've noticed it. I'm very people-focused, and I love doing the face-to-face stuff, even through virtual means.

I love getting in front of people. You'll probably tell from how I present that I'm really passionate about making things simple and easy for people just like you. I love what I do, and that comes through when I meet people face to face.

But what I've noticed is that my calls to action have always been, "Let's get on a call. Let's have a chat. I want to be a little detective, find out a bit about you and your business, what you might need, and how I might be able to help."

What I've noticed, particularly in the last few years, is that people can be a little dubious about getting on a call because they're worried they're going to get into that virtual space and just be really sold to.

That's not how I do things. But if you don't know me, you don't trust me, and you don't know that you're not going to be in that environment.

So we're having to look at different ways that we can communicate. WhatsApp and chat apps are a really good way of giving people a more informal way of talking to you.

Customers now expect faster, convenient conversations from the businesses they buy from. They don't want to wait for an email reply, and they don't always want to call.

Messaging apps are easy, informal and low-pressure, which is why more and more customers are opting for them. If your business is already getting those kinds of messages, then you've already started that buying journey.

It's all about the now and the instant, getting the answers now and not having to wait until tomorrow. Because once you start waiting, people can begin to feel unimportant.

There has been that shift in buying behaviour.

You'll see on the screen that this is how it used to work. You'd go to a website, fill out a form, or be invited to send an email. Then it'd be: wait for the little tumbleweeds to go past. When am I going to get a reply?

For me, it was always a little vague, a little wishy-washy. Will I get a reply? Sometimes you don't.

Now we've switched very much to messaging, conversation, decision. And this is going to be the key point of today's presentation: how you can help your potential customers and clients make the right decision and make a decision to hopefully buy from you.

Messaging is a key sales channel. It's not just about support any more.

Buying decisions are being made inside the conversations, not just on your website. And small businesses just like you are in the perfect position to take advantage of that.

Messaging is not just customer service. It used to be, didn't it? You'd get on a chat if you wanted customer service support rather than it being part of a buying process.

One of the biggest mindset shifts that I want you to go away with today is that it isn't just customer service. We are very much looking at how to use that as a method of sales.

Every reply that you send is either going to build confidence, which is great, or create uncertainty, which is ultimately not what we want.

Businesses that do well don't just answer questions. They guide people through a process to help them make that decision.

At the end of the day, it's confidence that leads to sales. If you're buying something and reaching out to a business and you feel like they really care, they really nurture, and they want to know more about you, you're more likely to buy from them.

We do need to address the biggest mistake that businesses make, just to make sure that you're not doing any of these.

The most common mistake I see is businesses just answering questions and then stopping. Then we get the tumbleweeds, the silence, the "what's going on?", "Am I important?", "Do people care?", "Do you actually want my money?" space.

And we really don't want to be in that.

Let me walk you through a scenario. A customer asks about price or availability. The business replies, and then we wait. And then what? We wait. There's no interest, no recommendation, no guidance, no step.

So what happens is the customer goes quiet – not because they weren't interested, but because they're not sure what to do next.

In every presentation I do, in any area of social media marketing, I always talk about direction. We assume that people know what that customer journey looks like and what we want them to do next, but they really don't.

So we have to direct them. We have to give them a gentle nudge in the direction that we want them to go in.

These are the biggest mistakes businesses generally make: only answering questions, not making recommendations, not guiding, and being a bit wishy-washy about what the next step is.

As a result, you have conversations that go absolutely nowhere.

Next, I just want to walk you through a very simple sales framework that could work for you, and should work for you.

This works for anybody, whether you are a sole trader, a start-up, a charity, or a more corporate entity with a marketing department that looks after messaging. This formula will still work.

The good news is that it's not complicated. This is super easy. It doesn't need to be complicated. I don't do complicated. I need a simple life.

And that's exactly what I'm trying to do with you today. This three-step framework works really well.

First, you need to understand the need. I always say for me it's about being that social media detective. I need to go a bit deeper. I need to be interested. I need to understand.

Because once I've asked questions and I understand you, your business, what you need, what's keeping you awake at night, what the pain point is, and what you're struggling with, then I know my stuff inside out and I can recommend what I feel might be good for you as the next step.

Then you can invite. You can recommend and invite the next step. It's really simple, keeps that human element, and is really effective as well.

That's basically it. Not the end of the presentation, but that's it for that part.

So the three-step formula to help you navigate this is: understand the need, recommend, invite.

Step 1 is understanding the need.

I've talked about understanding and asking questions. A friend comes to you, they have a problem, and they need your help.

Great. It's nice that they trust you enough to ask.

This is the same situation. They trust you enough. They've seen enough of you and your business to think that you are the right fit for them. And that's massive. That's a huge hurdle to get over. So don't lose them at this point.

Going back to that analogy, if you don't talk to your friend and ask, "What's bothering you? Why are you upset? Why are you frustrated?" then you're not going to be in a position to help.

This is exactly the same. Ask questions such as: what do you need it for? Who's it for? When do you need it by?

This shows that you care. It shows that you're interested. It shows that you want to take them to a point where you can recommend what they need to solve the problem.

It creates relevance, and more importantly for me, it creates trust as well. It shows that you care and gives you the information that you need to make a relevant recommendation.

Now they're starting to trust you a little bit. You're in a conversation. You're finding out more about them.

Step 2 is about the recommendation.

They don't want endless options. You're going to overwhelm them. You're going to confuse them. They want your opinion.

You now know their pain point, so what do you recommend to fix it?

You all know your stuff. You're all brilliant and amazing at what you do, and you know your stuff inside and out.

Now you can give your opinion. You can recommend: "I think this is what you need. This is what you need. This is how much it's going to cost you. This is the process that we work to, and this is how it will guide you through to fix your problem."

Use guided recommendations. You could say something like, "Based on what you've said, based on what I know, I would recommend X."

We don't want to overwhelm. You don't need to list everything that you offer because this process avoids all that.

You being the detective, asking the questions, and showing interest in the person and what they need avoids you having to list your whole suite of services.

It's not pushy. It's you being really helpful, and that's one of the beauties of it.

Once you've got to that point, the final step is just inviting the sale.

That's the next step to secure the sale. It might look different for your business, but it could be sending them a payment link. You might want to close the sale within the message, within the conversation.

Do they want to reserve something? Do they want to book onto something?

If they're still talking to you at this point, they are interested. You are almost at the point where you've got the sale.

But even going back to step 1, that nurturing point where you're showing interest and want to know more about them, I'd be confident in saying that you're already very close to getting the sale. This process is just really important to follow through.

Selling inside the messaging apps is not about replacing your website. They don't replace the website.

It's about marrying up lots of different systems and tools that you can use to make the customer journey better.

This is removing friction. It's about speeding up the process and making it faster and easier.

Think about what that next natural step might be for you. What works best? Is it a payment link? Is it reserving something? Does the person need to have a conversation with you outside the app? Maybe that's the next step for you.

But if someone's ready to buy and they're talking to you, what we want to avoid is making them jump through unnecessary hoops and making it harder for them.

That's not what we need. It's all about making it really easy.

You've done that 3-step process. You've nurtured, had a conversation, understood them, and recommended what they might need.

Now we need to confirm the product or the service. This kind of marries up with that first step. We might need to collect essential details. That's all part of what becomes the order process once they've decided to buy from you.

Again, the payment link might come into play here, but you'll need to confirm that order in some way, shape or form.

Is there a recommended way of working that you might want to send over? Is there a contract you need to put together? Some terms and conditions?

What this does within the chat application is remove forms, chasing and confusion. Clear, quick and easy works really well for both you and the customer.

Now this is a question that gets asked a lot.

"I'm really time-poor, but there needs to be some sort of immediate response to chats going on within WhatsApp, Facebook Messenger and the like."

You don't want to leave people waiting. Fast replies build confidence really quickly. But you don't have to be perfect at it.

You don't need perfect replies. You just need timely ones.

A quick, "I'm just going to check on that for you, and I'll come back to you within the next hour" is absolutely fine.

If you're in a position where you might need more time to find something out for somebody, just manage their expectations.

"I'm going to go and check on that because I don't want to give you wrong information. I want to make sure I've got this exactly right for you. Give me an hour and I'll come back to you."

It's not about being perfect. It's not about bang, bang, bang, having all the answers there and then in the moment.

Buy yourself some time if you need to, and don't be afraid to do that. Because a quick acknowledgement beats those tumbleweeds and beats that silence. Keep that momentum going.

Just on speed, before I move on, I think it's important to mention that the ideal timeframe for a reply is within the hour.

The quicker you can reply, the better.

But I appreciate that a lot of people are in the same situation as me. I have a team, but my team members aren't sat waiting for WhatsApp messages to come in. They're doing other stuff.

I imagine a lot of you are in the same situation, where you're wearing many hats and juggling, and you might not be sitting there just waiting for these messages to come through.

So ideally, I would say within an hour. If you're leaving it 24 hours, you've lost the momentum. You've lost the momentum, and they've gone off and messaged somebody else.

That gives you a little guide as to what's acceptable in terms of timeframe.

We also need to be really aware that this is tech. It's amazing tech, and there are some amazing systems that we can use.

AI is a great example. AI is a great tool when it's used properly.

What we don't want to move away from is that human element, because nothing can replace that.

We want to sound human, not corporate, not like a chatbot. You're a real person, and we're having real conversations.

There are a few ways that you can do that.

Using names is really important because if you use somebody's name, it shows again that you care. You're nurturing them.

You could even ask, "Is it okay to call you Emma today?" Sky always asks me that whenever I ring. I always want to say something cheeky like, "I'd rather you call me Steve." But you can ask.

Use names. Keep that personality going. Treat it like you would treat any other conversation with somebody you know in the street or at networking.

Keep your language natural and personable.

If emojis work for you and your brand – they certainly do for mine – then use them if appropriate.

Voice notes are a big one.

I'm a massive fan of voice notes on LinkedIn and WhatsApp because it's quicker than typing everything out. I can do it on the move. I'm juggling lots of things in my busy life.

Sometimes it turns into a mini podcast, I'm not going to lie. But you can always put it on double speed and make the person speak faster.

Voice notes are really good, and they're so good at building trust because you can hear the person's passion behind wanting to help you. You can hear what kind of person they are.

You're already forming a connection through that, even though you've got no idea who this person is on the other end of the app.

People buy from people. I've said it for the 15 years I've been running Specky and Ginge: people buy from people, even on their phones.

That has to be the way it is for me. That's very much what I believe in.

I know time is probably really precious to you. Time is certainly very precious to me. So we need to put boundaries in place.

Boundaries build confidence. They're not going to put people off.

I go back to managing expectations. As long as people have clarity and they know where they stand, they're fine with it.

And if they're not, then they're going to go off and find somebody else. But you set your boundaries in a way that works for you.

You do not need to be available 24/7. You do not need to be sat up at midnight replying to messages.

Set clear expectations around what your reply times might be, what your business hours might be, and your response windows.

For example, within Facebook chat, you can set automated replies. That instantly manages expectations.

"I'm sorry we can't answer your message at the moment, but we'll get back to you within 5 hours," or 2 hours, or an hour – whatever that might be for you.

Manage those response windows because clarity really builds trust. It builds trust and value for you and your business far better than you sitting up at midnight replying to messages.

Set those clear boundaries. That's really important.

Next, I just want to go through some tools that are going to save you time.

We've talked about boundaries and expectations, but what tools can you put in place that might save you time?

You could have saved replies – questions that you might ask while being that little detective. You could put those into templates just to quickly copy and paste into a message.

You can have your product catalogues ready to go. You could copy and paste a quick payment link. If you use Stripe or something like that, you could just have the payment link ready.

Automated greetings, as we've said, are really good at managing expectations and giving people a clear window.

"I'm busy looking after other clients at the moment, but I'll be back with you in an hour." That's absolutely fine. No one is going to have a problem with that. And if they do, they're probably not your type of person.

What I want you to remember is that templates aren't about removing personality. They just fit with those boundaries to protect your time.

Even if you're templating replies, you can still make it sound like you. You can still make it sound like your language.

They don't remove personality. What this is about is protecting your time and your energy. That's important for all of us. Life is very busy at the moment. We're all going at a million miles an hour, so let's try to protect that as best we can.

Who this formula works for: I said earlier that it works for absolutely anybody.

Small business owners, people in retail, service providers like me – anyone who is handling enquiries and selling through conversations.

It will even work for bigger corporates who have got marketing teams in place and a person whose sole job is just to answer these messages.

This formula will work for them as well. It's a really good approach.

If you're already getting messages and replying to them, this formula should just tighten everything up for you and make that process much simpler and easier.

What I always say is that if we simplify things, and we have a little bit of a system with that human nurturing element, and you understand who your audience is and who you're talking to, then leads through online means – through social media, WhatsApp and apps – will land you clients and new customers a lot easier.

At the end of the day, that's what we want.

I just want to go over some key takeaways from today.

If there are a few things I want you to take away with you today, here they are.

I want you to remember that messaging is a sales opportunity. It is no longer just a customer service thing. It is a huge sales opportunity that you can really tap into.

Conversations need directing.

I go back to the conversation you might have with a friend who needed your advice and support on something, or a conversation you have if you bump into somebody in Boots or Marks and Spencer. Other shops are available.

Those conversations without direction aren't going to go anywhere.

You say hello to somebody. They say hello back. That conversation is done if neither of you says anything else.

However, you say hello to someone, they say hello, and then you say, "How are you? How are you doing? Are you busy?" You start being that detective, don't you? You start asking questions.

Because without questions, conversations go nowhere. And this is exactly the same. So direct. Keep those conversations going.

They are talking to you at this point because they believe in you, your services or your products. They already like what they see.

Having you as that authority within the sector that you're in, within that space, means they're looking for that recommendation.

They know they have a problem, and it's driving them mad. They think and believe that you could possibly solve that for them.

So help them understand how you're going to solve it. Recommend what they might need because they're already trusting you in some way, shape or form. Let's really cement that.

"They've really looked after me. They've given me the options. I know what the costs are. I need to make a decision."

You can help them make a decision in that moment. Don't let them go away and make it. Try and make sure you get that sale within the conversation.

It really builds confidence.

And the simplicity of what I've put together here really converts. It works.

It's not necessarily about fighting for more leads. If you have better conversations, those leads are going to come automatically.

So it's a huge sales opportunity, and I'm really excited for you to try this out.

I'm excited to know how it goes for you as well, so it would be really good for us to keep in touch. I'd love for you to go and try it and then feed back to me.

A final thought: selling through messaging isn't pushy.

We don't like the hard sell, and this is a really good way of having a soft sell. Social media is very good for that.

It's about helping people to trust you and making that journey easier by giving value, being helpful, being kind and just being a nice person.

I have a theory in my business: I only work with nice people. That's it. From the team to clients to people that I partner and collaborate with – I only work with nice people.

Why would you want to work with people who aren't nice?

This process is helpful, human and efficient. And one good conversation could very easily turn into a sale for you today.

That's exactly what I want to happen. I want you to be getting more sales through what we're doing.

That's my final thought on what I wanted to walk through with you today.

I want you to keep the conversation going.

A few more points for you to consider, because I just want to move on and let you know a little bit about how we help at Specky and Ginge and how this fits into what I do within my agency.

We're not looking at overcomplicating this. We're not looking at more tools or more content. And you do not need to be everywhere.

You just need to be where it matters for a little bit, and not even all the time.

Creating clear conversations, simple processes, and confidence in how you reply matters.

You know your stuff. You know your stuff better than anyone else. Like I said earlier, you're brilliant at what you do. This is just another channel for you to be able to demonstrate that.

And having really good conversations – whether through an app or face to face – is where sales are won or lost.

Before we had all this stuff and all these tools, and before the internet – I am that old – people used to say the best business is done down the pub.

Do you remember that saying? My dad ran his own business. He was an accountant, and he used to get clients in the pub while they were just sat there.

He'd get talking to some guy at the bar, start talking about work, and they'd be sat having a pint.

The best conversations happen in relaxed environments where you're just talking people through what you do. You're not thinking about selling.

And this works in exactly the same way.

So keep that conversation going and try out what I've demonstrated to you today. I've tried to make it really simple – just a very simple, step-by-step formula.

At Specky and Ginge, this is exactly what we do.

For people who want help with things like this, we help businesses clarify what their messages are.

In 15 years, I don't think I've met anyone who has come to us who truly understands what their marketing message is – or even has one.

And they certainly don't understand their audience.

What happens if you don't nail down either of those? You might think you're ticking that social media box, but you end up with that scattergun approach.

By that, I mean throwing a load of spaghetti – or something far more horrible – at a wall and hoping that it sticks.

You need to have a message that fits with your values, that fits with you, that speaks to your audience about what kind of business you are and how you look after people.

And if you don't understand your audience and who you're talking to, you're talking to everybody. And you can't talk to everybody.

You've got to drill down and niche who that audience is. Because when you understand your audience, you know what content they need.

You understand what they want from you as a content creator for your business. Then you get into the realm of creating consistent content that your audience really likes.

Equally, you can show up on social media, online or at networking with a load of confidence.

I wanted to share this with you today as well, because at no point in my career did I ever think I'd do a campaign around the general election.

I was in broadcasting before I launched Specky and Ginge, as a TV and radio presenter.

But I got the opportunity to work with an independent candidate. An independent candidate isn't affiliated with any of the main political parties.

I think when you're looking at mixing politics and business, you can get into a bit of a shady area.

I always say: don't talk about politics, don't talk about how much you earn, don't talk about religion, and don't talk about how much people weigh. Those are the areas I always stay away from.

But I got the opportunity to work on an independent candidate for the general election in 2024.

He was predicted 0.2 percent of the vote, and we got him 11.

He was never going to knock the Tory guy off his seat. That was never going to happen, and it wasn't the plan.

But that campaign happened when they called the general election with almost no time at all. There was about a month.

What we achieved in that month was amazing. And that result, although it doesn't sound like a lot, from 0.2 predicted to 11 percent is massive.

It's something that I'm very proud of.

I thought, if I can make politics sexy, then I can make absolutely anything sexy. We can market anything and make it good.

For me, marketing is about you understanding what makes you so brilliant, and then how we package that up into amazing marketing messages.

Because of the way we approach it – very human, very nurturing, very hand-held, very community-based – it's won us a lot of awards, which I'm very proud of.

We have a very fresh, results-driven approach to social media marketing.

I don't want to hear people saying that it doesn't work, because it does work. When you've got all the pieces in the right place, it works beautifully.

As you can tell, I'm so passionate about it because I really believe in social media and online marketing as a very powerful and effective tool to get you in front of people who are going to buy from you.

But it is about keeping it simple, and it is about empowering you to get it right. It's not rocket science. Anyone can do it. You just need to know how.

That's my little mini-me there, by the way – my little boy.

Because of the way we approach it, and the way I've approached guiding you through this today, it has won us awards, which I'm really proud of.

And we don't shout about those anywhere near enough, but we need to. We need to get better at doing that.

We've got clients who really love what we do. We get results for them.

One of the biggest things I hear is that social media doesn't work: "I'm putting all this time and effort into it, and I'm getting nothing back from it."

There is always an element missing when it's not working.

Some of those elements are what I've walked you through today in this presentation about making it work within the apps. The apps are just one area that you have access to online to make it work for you.

For me, every business is different. I don't want to make businesses fit into a box.

I don't want to pigeonhole businesses because we all have lots of competition out there. But I believe there is business out there for everybody because nobody is you. Nobody on this planet is you or me.

I do things in a certain way. Some people are going to like it and some people aren't. And I'm cool with that.

You need to be the same. What you do is brilliant and amazing, and you do it in a way that fits with your values and what's right for you.

So every business is different.

Some want to learn. Some want guidance. You guys want to learn – that's why you're here today.

Some want it taken off their plate completely. So I split it into 3 different areas: you can either do it yourself, do it with us, or we'll do it for you. It's that simple and that easy.

When I said to you about being that detective, when I'm being a detective, I'm being a social media detective.

What I want to do is get people to the point where we're talking about what level of support they might need.

If I've not asked people the right questions, I can't give them a recommendation of where they might fit.

Are they DIY? Do they want content delivered to their inbox every month that they just have to schedule and post? Do they want that hard work done for them?

Do they want coaching? Do they want some hand-holding? Do they want clarity on where they're at before they start relaunching something, rebranding, or going out there and being visible?

I coached an ex-police officer very recently, and it was really interesting working with her because she had hidden behind the police force for her whole career.

She's now branching out on her own, and she's doing some coaching as well. But she had hidden behind the brand.

There are really strict rules within the police force about what you can and cannot do. It's like teaching – it's a bit frowned upon to be going on social media.

I think she said that in the police force you're not actually allowed, and teachers have to be very careful on social too.

So she'd hidden behind the brand, but she was amazing at what she does.

Now she's taken that protective coat off and she's out on her own. She feels vulnerable. She feels in the spotlight, and she doesn't know how to handle that.

So we coached her through that process. It's all about understanding the person and what they need so that you can tell them what support they need.

And you know, you're exactly the same.

So for you guys today, I'd love to speak to you. I'd love to know more about your business.

I'd love to jump on a one-to-one and just have a chat about how we might collaborate, team up, or support your businesses in whatever way that might be.

I'm interested to know more about you guys.

I also offer a bit of a diagnostic session where we can walk you through some things, give you some clarity and some direction for you to go away and try.

I've put a little offer together for you guys today if you wanted to take me up on that.

I don't have a lot of time and I don't do a lot of this, but I have got a few sessions available in April if any of you wanted to book that.

It's where I can hand-hold you and make sure that you're applying all of this properly.

But I want you to go away and try it, and I want you to come back and let me know how it all went.

So I'd love to hear from you. Please feel free to connect with me through the Enterprise Nation platform. Send me a little message on there. I'd love to hear how it's all going for you.

I'd be happy to jump on a one-to-one and have a chat and see how Specky and Ginge, and me, can support you and help your business fly in exactly the way that it should.

You can either reach out directly – the details are there for you – or you can message me through Enterprise Nation.

But I just want to say how brilliant Enterprise Nation are. I'm finding it fantastic. I love the fact that they give me these opportunities to come and help you with something and help you learn something that you can go away and do for yourself.

So yes, a massive round of applause for Enterprise Nation and a massive thank you for inviting me to do this for you today.

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