How to sell through WhatsApp and messaging apps
Posted: Thu 29th Jan 2026
Customers increasingly expect quick, convenient conversations with the businesses they buy from.
Messaging apps like WhatsApp, Facebook Messenger and Instagram DMs have become powerful channels for answering questions, giving personalised recommendations and even completing sales on the spot.
Hear how your small business can use these apps to engage customers, speed up responses and turn conversations into sales.
Find out how to provide great service, showcase products and manage orders directly from your phone.
Whether you're a small business owner, retailer or service provider, this session will give you the confidence to use messaging apps as a powerful, low-cost sales channel.
Topics covered in this session
Why messaging matters: The growing shift towards chat-based customer communication
Sales through conversation: How to recommend products and guide buyers through quick chats
Taking orders in-app: Practical methods for capturing customer details, sending payment links and confirming orders
Building trust through fast replies: Tips to deliver helpful, personalised responses without extra admin
Tools and shortcuts: Using templates, catalogues and automated replies to save time and stay organised
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