How to improve your website's user experience to win more customers
Posted: Sun 31st Dec 2017
Replay this great online masterclass with Matt Fowell, Enterprise Nation Adviser member and digital lead at Five Rivers, who shares tips for how to improve the user experience of your website using real life examples to show how making simple improvements can lead to more sales.
This masterclass is part of Enterprise Nation's Go and Grow Online campaign supported by 123 Reg, Microsoft and Verisign. Join in here and grow a better business on the web!
Matthew Fowell is a Brand and Marketing Strategist who partners with SMEs and solopreneurs, to grow their personal and professional brands online. After spending many years in various Planning roles, he finally found his niche after setting up a website selling food from Britain, to British expats. Realising that the marketing aspect of the business was intrinsically more interesting than simply wrapping up parcels to be sent abroad, he immersed himself in understanding marketing strategies an effort to drive sales. A few short years later and now fully qualified in everything Google, he was chosen to head up the new Marketing Department at West Midlands Media - website design specialists for over a decade. He was directly accountable for achieving Google Partner status for the business, in less than 15 months. He then moved on to MNA Digital, the online marketing arm of the Express and Star newspaper, to lead the Paid Media division, which specialised in Google Ads. He now heads up his own agency, Engage First Page, offering Google and Microsoft Ads, Facebook Ads, SEO, website design and build, and PR. He has received speaking invitations from local councils, the Prince's Trust, and Enterprise Nation, to discuss building an online brand, presenting in London, Birmingham and Manchester, as well as attending high profile events in an advisory capacity, to start-up businesses. He has also worked with two local councils to help create a large scale, week-long event that strengthens the local business community. Outside of his main role, he currently works with The Prince's Trust in the West Midlands area, as a Business Mentor to three aspiring business owners.