How to get pricing right and boost the profitability of your creative enterprise
Posted: Tue 24th Nov 2015
Broadcast at 12.30pm on Tuesday 24th November a session hosted by Susan Mumford, founder of Be Smart About Art, a social enterprise that empowers and informs individuals who run or manage creative enterprises to result in the profitable unity of creative and professional practice. This session is applicable for ALL creative entrepreneurs.
In 'how to get pricing right and boost the profitability of your creative enterprise', Susan covers four key areas:
How to establish clear market value
Using a 'pricing to sell' approach
Creating payment terms that result in customer confidence plus improved client conversion
Susan delivered a short presentation and we then hosted a Q&A session. Listen to the session below.