How to design a flyer for a retail pop-up shop

How to design a flyer for a retail pop-up shop
Emma Jones
Emma JonesOfficial

Posted: Tue 1st Jun 2021

In a Lunch and Learn last week, Cherise Trimingham - the founder of luxury sportswear brand Trimingham - outlined seven points to include on a print flyer that will encourage customers into your retail store (and Cherise should know, seeing as she's just finished her residency at our Hello, World pop-up shop).

Here's what she said:

  1. Position your logo at the top in a place where it will stand out

  2. Include a brief description of the brand, keeping it short and simple. Passers-by are going to want to skim the flyer and not read paragraphs

  3. The details of what you are promoting - i.e. the pop-up store; what, where, when, location and time

  4. An incentive for people to enter the store by offering a voucher of some kind. Bear in mind these are individuals who don't know anything about your brand, so offer them something that will intrigue them while still keeping on brand i.e. if you have a luxury brand, offering big sales and heavy discounts does not work - but gifting a complimentary voucher does

  5. An image for people to gauge exactly the type of brand you have and what kind of product you are selling

  6. In the bottom right-hand corner, include a QR code to scan and direct the individual straight to your website or social media platform

  7. Website address as a bottom banner

Make the flyer as clean and simple as possible and not an overload of information. Less is definitely more!

Dive deeper into Cherise's advice by replaying her Lunch and Learn. And don't forget to check out Trimingham.

Emma Jones
Emma JonesOfficial
Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the bug, Emma left the firm to start her first business, Techlocate. After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.