Posted: Tue 1st Jun 2021
In a Lunch and Learn last week, Cherise Trimingham - the founder of luxury sportswear brand Trimingham - outlined seven points to include on a print flyer that will encourage customers into your retail store (and Cherise should know, seeing as she's just finished her residency at our Hello, World pop-up shop).
Here's what she said:
Position your logo at the top in a place where it will stand out
Include a brief description of the brand, keeping it short and simple. Passers-by are going to want to skim the flyer and not read paragraphs
The details of what you are promoting - i.e. the pop-up store; what, where, when, location and time
An incentive for people to enter the store by offering a voucher of some kind. Bear in mind these are individuals who don't know anything about your brand, so offer them something that will intrigue them while still keeping on brand i.e. if you have a luxury brand, offering big sales and heavy discounts does not work - but gifting a complimentary voucher does
An image for people to gauge exactly the type of brand you have and what kind of product you are selling
In the bottom right-hand corner, include a QR code to scan and direct the individual straight to your website or social media platform
Website address as a bottom banner
Make the flyer as clean and simple as possible and not an overload of information. Less is definitely more!