How to create a strong brand with Valentina Lorenzon from VL Project Management

Enterprise Nation
Enterprise NationEnterprise Nation

Posted: Tue 15th Mar 2016

Welcome to our Member Masterclass, part of a series of weekly live online advice sessions only available to Enterprise Nation members.

Join us at 12.30pm on Tuesday 15 March for a session hosted by Valentina Lorenzon from VL Project Management.

The two main elements to create a strong brand are a correct market positioning and a relevant product offering. These can only be achieved by having a deep knowledge of the market by keeping track of changing market dynamics and trends, identifying and understanding target customers' needs and preferences, monitoring performance and benchmarking against competitors.

During the session, Valentina will look at the importance of formulating an effective strategic plan based on this market knowledge as well as at the role of specific market research tools that could help to create a strong brand identity.

Enterprise Nation
Enterprise NationEnterprise Nation
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.