How to create a strong brand with Valentina Lorenzon from VL Project Management

Posted: Tue 15th Mar 2016
Welcome to our Member Masterclass, part of a series of weekly live online advice sessions only available to Enterprise Nation members.
Join us at 12.30pm on Tuesday 15 March for a session hosted by Valentina Lorenzon from VL Project Management.
The two main elements to create a strong brand are a correct market positioning and a relevant product offering. These can only be achieved by having a deep knowledge of the market by keeping track of changing market dynamics and trends, identifying and understanding target customers' needs and preferences, monitoring performance and benchmarking against competitors.
During the session, Valentina will look at the importance of formulating an effective strategic plan based on this market knowledge as well as at the role of specific market research tools that could help to create a strong brand identity.
