Posted: Tue 12th Oct 2021
You’re an adviser on Enterprise Nation. You want to build your profile and provide wonderful support to as many small business owners as possible. But how can you ensure your adviser profile on the platform is as strong as possible?
This is an obvious one, right?
The key for any adviser is to create a connection with potential small business owners, but having a blurry, poorly framed image (or worst-case scenario: no image at all!) will see your Enterprise Nation profile lose that crucial slice of authenticity clients look for when deciding who they want to receive business support from.
That’s not to say you must overthink your image. Marianne Hewitt, for instance, is a good example of an adviser with an excellent profile pic: friendly, welcoming, high-quality, a good mix of corporate and casual.
Potential clients want to connect with genial, helpful advisers, so do your best to come across this way!
All advisers should write a short description about themselves and their experience which will live on their adviser homepage. However, it’s the first 10 words or so that really count.
Why? You ask. This is because the adviser category pages on the Enterprise Nation website takes the first part of all advisers’ bios and lists them under their profile.
Therefore, it’s imperative to get straight to the point within your bio and list what exactly you can offer. Take Yarka Krajickova: at first glance, you know straight away that she is a tax expert.
If you then dig deeper and click on her profile, you see she also offers support in bookkeeping, tax planning, cashflow forecasting and working from home expenses - all clear in her bio.
Many potential clients are on the lookout for very specific areas of business support, so being direct within your bio—listing key components of your adviser armoury so it appears within these featured snippets—may pay off handsomely.
With so many brilliant advisers on the Enterprise Nation platform, you’ll want to ensure you stand out as much as possible, which is where having a few good reviews on your profile can come into play.
Potential clients will naturally side with advisers they know have provided great services for other small business owners, and while not possessing any reviews suggests nothing on the contrary, it’s human nature to go with the tried and trusted!
It’s often just the case that clients aren’t even aware they can leave a review, so gently reminding them that they have the capacity to after a discovery call or service request will increase the likelihood you’ll receive recognition for your fantastic small business support!
Of course, this is something that can be achieved over time, but it’s important to note that variety is just as important as volume.
You can two this in two ways: creating content and offering services.
While creating adviser content (writing blogs, recording videos, hosting Lunch and Learns) is a great way to attract clients, it's perhaps the services which can push your visibility to the next level.
Adviser content and adviser services appear under two totally different umbrellas when searched for, so you can create all the superb content in the world, but if you don't have services to your name as well, you're limiting your reach on the platform.
Just take a look at Paula Tomlinson’s profile: so much variety and range in her work. Perfect.