First impressions count in business, and you want yours to be a positive one! Here's how to go about it in the online and offline world.

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How to create a positive first impression of your business

When existing and potential customers come to visit, their first foray is most likely to be online; to your website and/or social media presence.

Having a professional looking website doesn't have to break the bank with template tools such as 

. You simply upload product or services, click publish, and the result is a good-looking website that interested customers can browse. Most template site providers also offer mobile optimized versions of your site so you look good on a mobile device too.

Polish social media profiles (LinkedIn, Twitter, Facebook etc) with professional looking photos and update regularly so customers can see you're out and about at events, sharing advice, tweeting tips etc, ie that the business is very much in business!

Create a positive impression at events with a ready supply of quality business cards. We recommend 

 cards as you can include images of your product, customers and you on the back and handing one over inevitably leads to a kick-off conversation to break the ice.

Over 70% of businesses in the UK start from home but if you don't want to display your home address or telephone number, consider investing in a 

 which gives you a professional sounding address from which to pick up post and a local contact number answered in your company name.

Impress every time you click 'send' with a professional email sign-off that includes essential contact details, web and social media links, and possibly an offer of the moment. When inviting customers to stay updated on projects, use project management tools like 

, yet another technology that makes you look smart and professional, on a small business budget.

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This 'how to' series is sponsored by Regus, the world's largest provider of flexible workplaces.

Work however you want. Whenever you want. Wherever you are. 

I have enjoyed a life-long career in various aspects of marketing that provides a wealth of transferable knowledge and experience I can bring to bear for SMEs and startups. Specific areas of activity right now include, though are not confined to, Content Marketing, Social Media Management and Crowdfunding.

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How to create a positive first impression of your business

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