Nicola Millington from FP Comms shares tips on how to connect with influencers to boost your sales and increase your brand awareness.

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Nicola Millington from FP Comms shares tips on how to connect with influencers to boost your sales and increase your brand awareness.

FP Comms is a Marketing and PR company dedicated to supporting leading and emerging brands to communicate confidently and effectively.

How to connect influencers with your brand

With a wealth of experience in marketing, Nicola Millington from FP Comms has spent several years developing an effective and professional service supporting the connection between influencers and brands.

In this online masterclass learn how to connect with influencers to boost your sales and increase your brand awareness.

How to connect with influencers and build your brand

I'm here to help. I'm volunteering free advice calls of up to an hour as part of the Recovery Advice for Business scheme, over the next 6 months (from July&nbsp;2020 when I joined Enterprise Nation). Please get in touch to see how I can help your business. Even in that short time, I can suggest opportunities that you can do yourself at no cost other than a bit of time and effort. Your business is worth that.

In my experience the top themes that people value and want to hear about the most are music, food, drink, and cuddly animals. Link your public relations (PR) – words, sounds, visuals - to any of these and you can't go far wrong. You can see that daily in the way that businesses, small, medium and large, promote and advertise themselves. 
 
As a marketing consultant and PR, I know that I cannot overlook the essential value and benefits of whatever I may be promoting. Yet even when I was in the Civil Service working on communicating IT-enabled change, or internal communications for a major accommodation project, those themes of music, food, drink, and cuddly animals were still a go-to. They were hooks that often engaged people about what would otherwise be considered dull content. 
 
My love of music - hence the In Tune PR name - has also given me my greatest opportunities to write, from published editorial for online and in magazines including Blues Matters! And The American. The highlight to date was interviewing the Blues Brothers Band inc. Dan Aykroyd, Willie 'Too Big' Hall, 'Blue' Lou Marini, Steve 'The Colonel' Cropper and more and publishing 18,000 words across two magazines. One of those pieces has recently been re-published in a Classic Rock 'Best of' compendium. 
 
Press releases, website text, social media writing, brochure text, writing for flyers, all these are fun too. That fun is equally present when I am writing for clients from estate agents to manufacturers to removal companies and charities. Writing that conveys a message, or the character of a client, often in a way they couldn't do unassisted, is a real pleasure. That is why my business is named 'In Tune PR', because it is in tune with the clients, their messages, and the right delivery that will make a difference. 
 
Being a journalist myself helps me when engaging on behalf of clients with managers and editors working in print, radio, events, online and TV. It also means I can take the stress out of media engagement for people who would otherwise freeze when put before a microphone. 
 
Along the way I've picked up a couple of awards for contributions to diversity and society, which is the kind of thing that can happen when you are, like me, passionate about music, independent British businesses and people who make a positive difference in any walk of life. I work with other service providers (for example, specialists in branding, website design and social media) who share my values and professionalism. 
 
If any of this strikes a chord with you or if you have a story that I might enjoy telling, get in touch.

PR Consultant

Lunch and Learn: Getting your brand story loved by the media

Watch back: Getting your brand story loved by the media

&lt;p&gt;My motto in life and work is 'Meet people, make friends, and help them.'&amp;nbsp;Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.&lt;/p&gt;

&lt;p&gt;My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I'd love to get to know you better, so I can help you get to where you want to be.&lt;/p&gt;

&lt;p&gt;Career highlights:&lt;br /&gt;
• Book trade professional since 1990&lt;br /&gt;
• Consultant Producer, YOU'RE BOOKED! (ITV book series)&lt;br /&gt;
• Pioneer, World Book Day UK&lt;br /&gt;
• Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)&lt;/p&gt;

&lt;p&gt;Current roles:&lt;br /&gt;
• Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp;amp; digital agency)&amp;nbsp;&lt;br /&gt;
• Editor &amp;amp; Development Executive, Insight Film Festival&lt;br /&gt;
• Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition)&amp;nbsp;&lt;br /&gt;
• Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise&lt;br /&gt;
• Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp;amp; a community that shares best practice about business, enterprise &amp;amp; alternative finance)&lt;br /&gt;
• Founder, Smart Crowd Productions: integrated arts, media, business &amp;amp; alternative finance production consultancy&lt;br /&gt;
• Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand&lt;br /&gt;
• Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions&lt;br /&gt;
• Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully&lt;br /&gt;
• Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully&lt;br /&gt;
• Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Charities:&lt;br /&gt;
• Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines&lt;br /&gt;
• Director, Arts Centre Group (charity): membership organisation for arts &amp;amp; media professionals&lt;/p&gt;

&lt;p&gt;Committees:&lt;br /&gt;
• All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons&lt;/p&gt;

&lt;p&gt;Author:&lt;br /&gt;
• Six published books&lt;br /&gt;
• Two books in progress&lt;/p&gt;

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

Creative Director

Bringing Your Brand to Life

&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;Your business will have&amp;nbsp;a fabulous looking and fully functional website along with other assets you need to bring your brand to life*.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;What are the critical elements your website must have?&lt;/li&gt;
	&lt;li&gt;How to implement your foundations, business and marketing plan, and brand identity into your site.&lt;/li&gt;
	&lt;li&gt;Functionality - what is the user journey a

Marketing and Communications Manager

Daneile Moore

&lt;p&gt;AD:VENTURE provides fully funded support to start&amp;nbsp;ups across the Leeds City Region.&lt;/p&gt;

&lt;p&gt;We can help businesses:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Pre Start or Trading less than 3 Years&lt;/li&gt;
	&lt;li&gt;Who have ambitions to grow&lt;/li&gt;
	&lt;li&gt;Who trade primariliy business to business, or looking to increase current B2B offering&lt;/li&gt;
	&lt;li&gt;Based in Leeds City Region area&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;We offer:&lt;/p&gt;

&lt;ul&gt;
	&lt;

How to connect with influencers and build your brand

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