How to carry out successful market research for your business.

Carry out successful market research for  business

Webinar

In this online masterclass, Krupa Suthar from Insights that Shine will cover the essentials of planning a market research project, ensuring that your investment is spent wisely and the study is successful.

How to carry out successful market research for your business

In this online masterclass, Krupa Suthar from Insights that Shine will cover the essentials of planning a market research project.

Fiona Minett, founder of Boss Your PR, is an award winning PR Expert and Educator on a mission to democratise PR for entrepreneurs and small businesses. Having spent over a decade in PR, including 6 years running a PR agency, Fiona now trains and coaches small businesses in taking a DIY approach to their visibility by making the most of savvy and cost effective PR techniques. She has written for the likes of Jewellery Focus Magazine, In Essence and The Oxford Times and spoken at trade shows and venues including MODA, Top Drawer, Allbright, Oxford Brookes and Harrogate Home &amp; Gift.

PR Expert & Coach

Lunch and Learn: How to market yourself as an expert

Watch back: How to market yourself as an expert

As Enterprise Nation&apos;s Head of community it&apos;s my job to make sure that you’re getting the most from your membership. If you’re a small business owner I&apos;ll make sure that we’re matching you to the support you need to start and grow your business. For advisers, that means making you aware of every available opportunity to promote your expertise to the rest of the community and connecting you with entrepreneurs that are looking for support.

Working closely with our Platform team, I&apos;ll help ensure that you can easily navigate our website and that your user experience is seamless.&nbsp;

Head of community

Marketing for small businesses

Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. Join this group to connect with like-minded small business owners and advisers to share and discuss marketing strategies and resources.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Value Proposition masterclass and workshop - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team challenge each other to see your customers differently and commit to action. You will build a picture of your customers and explore fresh ways of meeting their needs.

You will learn how to understand your customers using the Customer Persona. It shows what customers need from your products, services and touchpoints.

Then we look at how you meet customer needs today, and what you might change, start and stop doing to delight 

Summary :-
Within Twisted Orange, we have a breadth of experience across commercial, procurement, supply chain and logistics having lived and breathed providing solutions, developing functions and delivering true sustainable benefit within a vast number of globally reaching organisations.
Please feel free to arrange a no obligation call with us :-
https://calendly.com/andyneilson-twisted-orange/30min
to see how we can help.
Services:-
We provide businesses / organisations of any size with end to end commercial support and training services. We are able to provide these services on an interim or contract basis on a global basis for both Procurement AND Sales teams, think about it, who better to train your sales team than an award winning buyer? We have professionally qualified and award winning commercial, procurement and supply chain expertise available for interim, contract, NED and training assignments within the UK or internationally. The training on offer includes Supplier Relationship Management, Category Management, Negotiation, Operations Management, Customer Relationship Management and Inventory Management, anything you need within an end to end Supply Chain. Our approach is a logical one, we do not complicate matters, simply deliver what we do best which is process review and design, strategic sourcing, cost reduction, cost avoidance, inventory management, eCommerce, supplier relationship management, procurement / supply chain transformation. The twist is that we will roll our sleeves up and get stuck in, helping deliver your business requirements not just advise. We can support your business when employing full time employees is not an option for you or you just require specific or ad hoc support. We have been able to deliver significant and sustainable value whether that is within a greenfield/start up mode or developing an existing function across indirect and direct categories within food, retail, manufacturing, FMCG, personal care and the leisure industry. Our specialties include but are not limited to: Procurement Supply Chain Logistics SRM CRM Inventory Management Project Management Value Engineering Low Cost Sourcing Sourcing Negotiation Team Management People Development Retail Manufacturing Process Analysis FMCG Food - Chilled,Frozen and Ambient Third Party Logistics Supplier Performance Tendering

Owner

Andy Neilson FCIPS FCILT

Summary :-
Within Twisted Orange, we have a breadth of experience across commercial, procurement, supply chain and logistics having lived and breathed providing solutions, developing functions and delivering true sustainable benefit within a vast number of globally reaching organisations.
Please feel free to arrange a no obligation call with us :-
https://calendly.com/andyneilson-twisted-orange/30min
to see how we can help.
Services:-
We provide busin

How to carry out successful market research for your business

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