Meenesh Mistry, co-founder of cookie brand Wholey Moly, shares tips for getting stocked in retailers like Selfridges, Whole Foods and more.

How I sold into high-street retailers | Enterprise Nation

Presentation

Meenesh Mistry, co-founder of cookie brand Wholey Moly, shares tips for getting stocked in retailers backed on his success selling into Selfridges, Whole Foods, Sourced Market and more.

 of how he and his wife Parul took their healthy cookie brand from a made-at-home product to the shelves of Selfridges in only two years!

Download Meenesh's presentation to learn more

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How I sold into high street retailers – Meenesh Mistry of Wholey Moly

Tips for getting retailers to stock your product, by someone who's done it!

How I sold into high-end high street retailers

How I sold into high-street retailers – Meenesh Mistry of Wholey Moly

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PLEASE NOTE! My experience is in B2B (business to busines) sales NOT RETAIL. I can help you to gain more clients for your existing (B2B) business, or if you are in startup mode and need help to formulate your sales and marketing strategy, then I can help with that too. I founded The Sales Performance Company Ltd in 2012 and have worked with B2B sales teams and small business owners across the UK and beyond. I teach practical &apos;modern&apos; sales skills based on integrity, openness, synergy and trust. I have over 80,000 followers on Twitter and have taught over 500 businesses how to use Twitter for Business more effectively. I also teach public courses on the effective use of LinkedIn and Blog Writing for Business. All services are available via Zoom or Microsoft Teams.
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Pitching

Are you struggling to get your pitch right and worried that you don't know what to say or how to say it? Perhaps you're writing that all-important first email and want to get the buyers attention? This group is for you if you want to  get your products on the shelves of the retail giants. We'll post resources that can help. But in the meantime, please join, introduce yourself and get the conversation started. We're all here to support one another!

Helping fashion brands launch and grow with sustainability at the forefront.
<ul>
<li>Sourcing - including UK manufacturers and sustainable fabrics with low MOQ</li>
<li>Brand Strategy - Identifying your target customer, market and brand values</li>
<li>Managing production and setting up a critical path with realistic timelines so your deliveries will be on time</li>
<li>Cost price negotiation and improving target margin</li>
<li>Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk</li>
<li>Improving lead times</li>
<li>Design direction and product development - sample shopping, inspiration gathering, cost engineering</li>
<li>Competitor analysis and market research</li>
<li>Driving sustainable working practices</li>
<li>Preparing to wholesale</li>
</ul>
Before setting up in my consultancy, I was a buyer for 15 years for some of the world&apos;s most recognised brands. I loved my job but hated working in an industry that I knew was incredibly polluting and damaging on a global scale. I thought about leaving the industry all together but knew the industry was even less likely to improve without change-makers on the inside.
Instead I set up my consultancy and decided to work with purpose-driven and sustainably-minded brands, using my expertise to help businesses be the change that the fashion industry needs.

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Whether you are a purpose-driven fashion business looking to drive sales or an aspiring entrepreneur with a fantastic business idea, get help from an expert in fashion retail, production and sustainability to take your business to the next level. This service is designed for small businesses on a budget who need some expert advice, help problem solving and accountability.  

How it works:

- A 30-minute deep dive into your business to identify areas you would like help with and outline your pers

I adore creating and growing businesses! With my experience and qualifications as an entrepreneur in sales, business innovation, and marketing, I feel confident in my ability to help others achieve their business goals. 

I&apos;m the proud owner of Active Mentor, a business specialising in helping new entrepreneurs launch their revenue-ready business ideas quickly. My role involves leadership and production, using my consulting skills to build and launch new businesses.

How I sold into high-street retailers – Meenesh Mistry of Wholey Moly

Download Meenesh's presentation to learn more

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