Growth plan: The one thing missing from your business

Growth plan: The one thing missing from your business
Natalia Nicholson
Natalia NicholsonWomen In Digital Business

Posted: Thu 25th Aug 2022

No-one starts a business intending for it to remain small forever. Yet without a growth plan in place, many businesses don't ever reach their full potential.

Even the most successful companies have a growth plan. A business's success depends on its ability to grow and expand, so it only makes sense that you should too!

This blog explains what a growth plan is, and how it can benefit a business. It also lays out how to get started with your own growth plan, and some tips for implementing and following through with what you have set out to do.

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Growth plan: An overview

A growth plan is a formal document that outlines what a business needs to do to grow. This can include everything from expanding into new markets to making its operations more efficient.

When you create a growth plan, you typically set targets and objectives then outline the resources and strategies you'll use to achieve them.

The idea behind a growth plan is to take all the steps you need to grow your company. This includes understanding what it takes for each aspect of your business, like marketing or finance, so that they can work together towards reaching those goals as quickly and efficiently as possible.

With this in mind, it will be easy not only to navigate the many aspects of growing but also to stay focused on every step along the way!


Suppose you want to grow your fashion boutique business by 55% in the next five years. For you to achieve this goal, you need to implement a series of strategies, such as the following:

  • Optimising your e-commerce by having the most mobile-friendly website possible

  • Expanding sizing options so people can find their perfect fit easier than ever before

  • Scaling up social media presence using content marketing

  • Increasing margins

  • Improving SEO

  • Innovating designs

  • Using more upselling and cross-selling tactics

The benefits of having a growth plan

There are many benefits of having a growth plan for your business.

Provide focus

First, it can help focus and align the efforts of everyone in the organisation – from the CEO down to the front-line employees. By clearly articulating the steps you need to take in order to grow, a growth plan can help make sure that everyone is working towards the same goals.

Give you direction

Second, it can provide a roadmap for growth, helping the business to avoid detours and dead ends. Of course, no growth plan is going to be 100% accurate; after all, the business world is constantly changing and evolving.

However, a well-crafted growth plan can still be an invaluable tool, providing guidance and direction when you need it most.

Help you get funding

Third, it can help to secure finance from investors and lenders, as they will be able to see that the business has a clear path to growth.

Track your progress

Finally, a growth plan can help to measure progress and identify areas where further improvement is needed.

Overall, a growth plan is an essential tool for any business that is looking to expand and reach new heights. Clearly outlining the goals and strategies for growth can help your business stay on track and achieve its long-term vision.


Watch this webinar to discover more about the benefits of a growth plan and how to create one:


How to get started

If you are serious about growing your business, here are the key steps in getting started with your growth plan.

Define your business goals and objectives

The first step to creating a growth plan for your business is to define your goals and objectives. What do you want to achieve? How will you know if you've succeeded?

Once you have a clear idea of what you're trying to accomplish, you can start to put together a plan of action.

Research your competition

Before you can set your business apart from the competition, you need to understand what they're doing and how they're doing it. That's why the second step in making your growth plan is by researching your competition.

Find out who they are, what they offer and how they operate. Look for areas where you can improve upon their offerings and identify gaps in the market that you can fill.

With this knowledge in hand, you can develop strategies to make your business the top choice for customers.

Create a marketing strategy

Marketing is one of the most important tools available for businesses looking to expand their reach and take their growth to the next level. But what exactly goes into an effective marketing strategy?

There's no one-size-fits-all answer to that question, but there are some key components that every good marketing strategy should have.

First and foremost, your marketing strategy should be aligned with your overall business goals. That means if your goal is to increase brand awareness, your marketing activities should be focused on building name recognition.

Conversely, if your goal is to boost sales, you should gear your marketing efforts towards generating leads and driving conversions.

In addition, your marketing strategy should take into account your target audience – who you're trying to reach with your message – and your budget.

With these factors in mind, you can start to develop a plan for getting your message out there and making it count.

Set measurable milestones

Once you've set your growth goals, you must establish milestones to measure your progress. This will help you to track your progress and make necessary adjustments to your growth plan.

Here are some questions to consider:

  • How many new customers do you need to acquire each month?

  • How much revenue do you need to generate each month?

  • What new products or services do you need to launch?

  • What new markets do you need to enter?

  • How many employees do you need to hire?

By setting milestones and tracking your progress, you can adjust your growth plan as necessary to make sure you're on track to achieve the results you want.

So, what's your growth plan? Even if you don't have all of the answers yet, start by thinking about the areas where you want to see your business grow. What are your goals for the next year? The next five years?

Once you have a general idea of what you're aiming for, it'll be easier to put together a specific plan of action. And remember, there's no need to go it alone!

Relevant resources

Natalia Nicholson
Natalia NicholsonWomen In Digital Business
I TRANSFORM WOMEN-OWNED BUSINESSES TO APPLY DIGITAL TECHNOLOGY AND INNOVATION TO GROW THEIR BUSINESS TO 7 FIGURES & BEYOND I’m a wife, a proud mother of 3 children and I’ve been a serial entrepreneur for over 20 years. To be honest, I fell into where I am today by accident. I started with an online multi-culture bookstore that went bankrupt. It was horrible, but I tried again and started a cleaning business which was successful, but it was through this that I realised that I still wasn’t content with just making money. I needed a purpose to go with my success. I then got into corporate training working with big brands such as Google, BT, Godiva Chocolatier and Government Agencies to mention a few. This suited my new lifestyle of having children and my love for talking, however, I soon realised my passion was business. I loved being an entrepreneur. So, I went to China and designed my own range of candles and then learned how to sell online. That’s what took me everywhere from reading books, taking courses and attending summits worldwide. All that education brought me into creating my own digital marketing training that was tried and tested on my own business and businesses that I had worked with through coaching and training. As a result, NN Inspirational Candles lit up the way into my teaching Women how to set up digitally and sell online to intentionally make 6 to 7 figures using a strategic system that works! ONLINE SELLING OR CHANGING YOUR BUSINESS MODEL FOR THE DIGITAL AGE IS NOT HARD WHEN YOU KNOW-HOW! LACK OF CONFIDENCE, CAPITAL AND RESOURCES ENDS NOW! IT’S TIME TO REJECT YOUR FEAR OF FAILURE ANDSTART YOUR ONLINE DIGITAL BUSINESS STORY WITH ME TODAY!

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