When Sandra Reveira began experiencing changes in her skin due to hormonal shifts, she realised something troubling – there were few, if any, products on the market that addressed her needs in a more sensitive way.
"When I looked at what was out there, the ingredients were just so harsh, and they dry out your skin," Sandra explains. "I needed something a bit more gentle, for my skin and for my intimate areas as well."
Rather than settle for a product she didn't like, Sandra took matters into her own hands. In 2023, she launched Nature's Flood – a skincare and wellness brand that offers intimate skincare products, body butters, facial elixirs and more, all designed with sensitivity and self-care in mind.
It was a bold step. But like many entrepreneurs starting out, Sandra soon ran into a major hurdle: marketing.
The challenge of digital marketing and creating content
Sandra struggled with one of the most common challenges for small business owners – creating engaging digital content, consistently.