The fundamentals of setting up an online store

Ready to launch your e-commerce business but not sure where to start? Watch this webinar to learn how to take your first steps towards online selling success.

Branding designer Lucy O'Reilly guides you through the essential steps that turn a simple idea into a brand that customers love.

Learn how to create an online store that tells a story and builds a lasting connection with your audience.

Topics covered in this session

• How to build your brand: What to think about when developing an identity that resonates with your target audience, from your logo to your colour palette.

• The power of your "About us" page: Why this page is more than just a biography. It's a powerful storytelling tool that builds trust and helps customers connect with the person behind the business.

• Product photography and compelling captions: The art of creating product photos that effectively showcase your items and writing compelling captions that highlight key features and benefits – turning browsers into buyers.

People also watched

• Where should you focus your e-commerce strategy?

• Supercharging your sales with a user-friendly online store

Revolutionise your small business with Tech Hub

Get tailored recommendations, join virtual workshops, connect with expert advisers and find practical resources – all for free. Go to Tech Hub now