Name: Watch back: From fashion influencer to founder of million-pound fashion brand
Uploaded: 2023-01-30
Description: After spending six years building a social media following, Sarah Ashcroft launched her own brand, SLA The Label, in 2019.

After spending six years building a social media following, Sarah Ashcroft launched her own brand, SLA The Label, in 2019.

Watch back: From fashion influencer to founder of million-pound fashion brand

https://www.enterprisenation.com/learn-something/fashion-influencer-founder-of-million-pound-brand

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2000+ aspiring entrepreneurs joined us in person and online at StartUp Show 2023, discovering everything there is to know about starting and growing a business. 

They were also presented with the opportunity to connect with advisers and business experts to help take their enterprise to the next level.  

From fashion influencer to founder of million-pound fashion brand

In 2013, Sarah Ashcroft started sharing her love of fashion online through her blog – 

Sarah spent six years building her following before launching her own brand, 

, in 2019. The first launch sold out in just 24 hours and last year, the company recorded a turnover of £2.1million. 

Sarah joined StartUp Show to share her business journey and top tips.

Looking for more top tips for starting your business? 

Watch all the keynote stage recordings

StartUp Show - from-fashion-influencer-to-founder-of-million-pound-fashion-brand

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Watch back: The mindset required to ensure 2023 is your best year yet

Simon Ong is an award-winning life and executive coach, and here provides advice on preparing for success in 2023.

Lorna Bladen is the Head of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. Previous roles include:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Working as a freelance marketing consultant.</li>
</ul>
Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK.
Lorna&apos;s mentoring experience
Lorna has over ten years of experience working with small businesses at a senior level. She is excited to use their expertise, along with their leadership and management skills to support a small business to grow.
Lorna has also recently undertaken training with the Association of Business Mentors.
How Lorna can help your business
Lorna can help you with social media, digital marketing, content production and partnership building. Lorna has experience working with small businesses across a number of different sectors - including fashion, homewares, food and service-based businesses.
Lorna will act as a sounding board and guide you through 1:1 mentoring. Lorna will be a good listener, ask the right questions, and be passionate about helping you achieve your business goals.

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

Do you want to win more business or investment?
Do you feel your company isn&apos;t getting noticed?
Or do you have a potential issue that you don&apos;t want to damage your reputation?
Hi, I&apos;m Jane and I run a public relations consultancy called <a href=&apos;https://www.positive-story.com/&apos; target=&apos;_self&apos;>Positive Story</a>. I help companies in the engineering, infrastructure, technology and investment sectors to be seen, heard and to stand out from the competition.
I maximise business potential using targeted and focused PR campaigns. I also help companies to protect their reputation if there&apos;s an issue which could harm their business.
I&apos;ve helped dozens of companies, both large and small, to positively impact their bottom line - firms including Eurotunnel, Network Rail, RBS Group, BAE Systems and Bechtel.
After I ran a strategic PR campaign to promote one company&apos;s port construction and engineering expertise, its president received a call from a new client who had seen the media coverage and offered them a new contract on a port project in Louisiana.
I recently worked with a Dubai-based private equity company to promote their luxury residential development in Chelsea and help them win more investment. I achieved over 25 media articles around the world for that press release including coverage in their key media such as the <a href=&apos;https://www.standard.co.uk/business/chelsea-police-station-gulf-islamic-investments-john-gielgud-b979708.html&apos; target=&apos;_self&apos;>Evening Standard</a> and Property Week.
My current clients include a solar energy developer with projects in the UK, USA, Chile and Australia, which is pivoting its business to become an owner-operator and an engineering tech start-up, which has developed the biggest advance in water treatment technology for 50 years.
I&apos;m passionate about using PR, particularly media relations, to drive business success. I love doing what I do - and I know I can help your business.
Contact me to organise a free 15-minute chat to find out how I can help you.

PR Consultant

PR Strategy

Having a measurable public relations strategy in place before starting your communication outreach will ensure that your activities are focused and deliver results. I have more than 20 years‘ experience creating and implementing successful PR strategies aligned to business objectives. My bespoke PR strategies have helped companies raise their profile in their core markets, win new projects and grow their businesses. To find out more about PR strategy and my other PR services, get in touch with P

Introducing Sophie, a Senior Marketing Consultant and Business Growth Expert with over 13 years of experience in the Health &amp; Beauty, Wellness, FMCG, and Retail industries.
As the founder of Ascents, a Marketing Consultancy and Business Growth firm, Sophie is dedicated to helping businesses reach their full potential through sustainable and efficient growth strategies.
With a passion for marketing, leadership and management, Sophie has helped start-ups, private equity firms, SMEs, and multinational companies unlock their growth potential.
As a member of the Chartered Institute of Marketing and a recently trained business mentor, Sophie offers 1:1 mentoring as a sounding board and guide, dedicated to helping clients achieve their business goals.
Areas of expertise include (across both B2B and B2C audience):
<ul>
<li>Products &amp; services launches</li>
<li>Marketing consultancy</li>
<li>Marketing strategy</li>
<li>Marketing audit</li>
<li>Marketing efficiency</li>
<li>Brand strategy</li>
<li>Brand positioning</li>
<li>Brand identity building</li>
<li>Competition review</li>
<li>Consumer research</li>
<li>Insights gathering</li>
<li>Commercial pitch</li>
<li>Business Grow &amp; Marketing mentoring&nbsp;</li>
</ul>
Let&apos;s work together to grow your business efficiently and sustainably!
Get in touch with Sophie today!

Senior Marketing Consultant

Anne-Sophie Martin-Kukah

Introducing Sophie, a Senior Marketing Consultant and Business Growth Expert with over 13 years of experience in the Health &amp; Beauty, Wellness, FMCG, and Retail industries.
As the founder of Ascents, a Marketing Consultancy and Business Growth firm, Sophie is dedicated to helping businesses reach their full potential through sustainable and efficient growth strategies.
With a passion for marketing, leadership and management, Sophie has helped start-ups, private equi

Watch back: From fashion influencer to founder of million-pound fashion brand

From fashion influencer to founder of million-pound fashion brand

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