Name: From fashion influencer to founder of million-pound fashion brand
Uploaded: 2023-01-30
Duration: 32 min 45 s
Description: After spending six years building a social media following, Sarah Ashcroft launched her own brand, SLA The Label, in 2019.

After spending six years building a social media following, Sarah Ashcroft launched her own brand, SLA The Label, in 2019.

From fashion influencer to founder of million-pound fashion brand

https://www.enterprisenation.com/learn-something/fashion-influencer-founder-of-million-pound-brand

Video

Over 2,000 aspiring entrepreneurs joined us in person and online at StartUp Show 2023 to learn everything there is to know about starting and growing a business. 

They were also presented with the opportunity to connect with advisers and business experts to help take their enterprise to the next level.

In 2013, Sarah Ashcroft started sharing her love of fashion online through her blog – 

Sarah spent six years building her following before launching her own brand, 

, in 2019. The first launch sold out in just 24 hours and last year, the company recorded a turnover of £2.1million. 

Sarah joined StartUp Show to share her business journey and top tips.

Looking for more top tips for starting your business? 

Watch all the keynote stage recordings

StartUp Show - from-fashion-influencer-to-founder-of-million-pound-fashion-brand

StartUp Show 2023: From fashion influencer to founder of million-pound fashion brand

After six years building a social media following, Sarah Ashcroft launched her own brand, SLA The Label, in 2019.

Nikki&apos;s journey embodies a fusion of purpose, passion, and perseverance. As a 2 x exited Founder and serial entrepreneur she&apos;s experienced the highs and the lows of the start-up world taking pride in both the duds and the successful companies she&apos;s built along the way.
As a mentor, Nikki likes to act as a sounding board and can help with bottlenecks or areas where her mentees are finding themselves stuck. Her experience as a Speaker Coach can help with communication and confidence too.

Exited Founder Speaker Coach and Mentor

Lunch and Learn: Conquer camera shyness and create impactful videos

Overcome camera fear and create engaging video content that connects with your audience.

Croydon Business Bootcamp

Build your business alongside other Croydon entrepreneurs by participating in a free three-week bootcamp.

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Strategic Business and Brand Development

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.

Your brand is more than just a logo; it&apos;s how customers experience your business. I help you craft a strong brand identity that resonates with your audie

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-established brands and leading names in the industry. Her ability to navigate both emerging and established markets makes her a go-to advisor for those seeking to elevate their presence and impact. Her clients value her for her strategic insights, innovative approach, and dedication to building long-term, meaningful relationships. Katie loves to bring her extensive knowledge and powerful network to support business growth, driving visibility and helping her clients unlock new opportunities. Whether guiding new brands through their early stages or helping larger companies pivot and expand, Katie’s focus is always on fostering authentic growth and ensuring her clients make a positive impact in the world.

Founder and CEO

Katie Marshall

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-establ

StartUp Show 2023: From fashion influencer to founder of million-pound fashion brand

From fashion influencer to founder of million-pound fashion brand

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