So you have your template ready, you've got a snappy title and your first newsletter is all written and ready to go. But who are you going to send it to? Y...

Blog

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Email marketing pt6: Eight ways to promote your enewsletter

In part six of our series on setting up an email newsletter, Francesca Geens of 

 looks at how you promote an enewsletter to pick up new subscribers and increase your circulation. Next week: managing your mailing list.

So you have your template ready, you've got a snappy title and your first newsletter is all written and ready to go. But who are you going to send it to? Your mum, cat and neighbour? It can be really hard when you're starting out to build your list and you'll have to work at promoting it to get your first subscribers. Here are a number of ways to promote your newsletter and build your audience: 

Have a clear sign-up form on your website:

 include what your newsletter is about and how often you send it out. 

Include links on your website to past issues

 so people know what to expect and can see the value of subscribing. 

: people are a lot more willing to part with their email address when 'free' content is on offer. You can offer an ebook, white paper or your 'top tips' to share in return for an email address and opt-in to your mailing list. 

Use your newsletter content as a marketing and follow-up tool

 when you meet prospects at networking events. Instead of the usual follow up email, how about you simply forward them your most recent newsletter to give an insight into what you do and ask them if they would like to sign up (see next week's post on how you can and cannot add people to your list!) 

 If you have a blog and are already getting website traffic this way, 

, to capture an already interested audience who will be keen to get more content from you. 

Use social media to let people know about your newsletter

: tweet before you send it out to encourage sign-ups (you can do a teaser about the contents) and tweet a link to it once it is out, too. Do the same for Facebook, Google+ and LinkedIn. 

don't take it personally when people unsubscribe

 - your list will grow in time. It's better to have a small and engaged audience than loads of people who don't open and read!

We'd love to know what works for you when promoting your enewsletter, or if you have any other suggestions. Please let us know in the comments area below.

Read the other articles in this series about email marketing

&lt;p&gt;Hi. We’re 24 fingers, an award-winning digital marketing agency.&amp;nbsp;We help small business owners&amp;nbsp;who are all fingers &amp;amp;&amp;nbsp;thumbs with their&amp;nbsp;marketing to grow their brand. Founder Emma Goode is the&amp;nbsp;proud Local Leader for Enterprise Nation in Essex.&lt;/p&gt;

&lt;p&gt;Whether it’s getting more leads from social, increasing brand awareness or engaging with your customers, our fingers can help add extra digits to your bottom line.&lt;/p&gt;

&lt;p&gt;We work with start-ups and companies both big and small, as well as individuals who need a helping hand navigating the ever-changing world of social media. We know how difficult it can be for businesses to keep up with all the algorithm updates.&lt;/p&gt;

&lt;p&gt;Coming from a copywriting and publishing background, our expert team of content creators also know just how powerful great content can be. Just ask the 26 million people who saw our ‘Nostalgia’ campaign for one of our clients. That was achieved without spending a penny on paid advertising too. Powerful stuff, eh?&lt;/p&gt;

&lt;p&gt;Whether you need an SEO strategy,&amp;nbsp;help with social media management, advice on what to blog about,&amp;nbsp;how to get more sales from social, or you fancy coming along to one of our practical social media training workshops, our hands are here to support you and your business, whatever stage you’re at.&lt;/p&gt;

&lt;p&gt;Click here to book your&amp;nbsp;&lt;a href="https://calendly.com/24fingers"&gt;free Strategy Session&lt;/a&gt;.&lt;/p&gt;

Managing Director

business.connected: Create highly effective landing pages

Watch back: Insight into creating highly effective landing pages for your business

&lt;p&gt;Flexible Workspace operator with 7 locations. Here to support throughout your business journey providing you with a range of services to help whether you are a new start-up or a more established business.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.ubcuk.com/"&gt;https://www.ubcuk.com/&lt;/a&gt;&lt;/p&gt;

Flexible Office Experts - 7 Locations

Business Owners Network

Engage with like-minded business owners across the UK, make new connections, ask and answer questions, share ideas. skills, experiences, and opinions.

&lt;p&gt;Helen is a mum of two and wife to her best friend. She's been running Smart Social for the past two years, which focuses on helping small and medium sized businesses grow through high-performing Facebook and Instagram Ads.&lt;/p&gt;

&lt;p&gt;As a Facebook ad strategist and Facebook certified media planner, Helen has helped clients increase their business results through high-performing advertising campaigns on Facebook and Instagram. She loves to help people grow their businesses, empower them to be more successful than they ever thought possible.&lt;/p&gt;

&lt;p&gt;In her previous office life, Helen is a chartered management account and financial analysis manager. The data side of Facebook ads fits her finance background perfectly.&lt;/p&gt;

&lt;p&gt;Helen is a travel-loving, foodie who loves to see the world and explore new cultures. She's been around the globe many times but her favourite place in the world is home with her two kids and loving family!&lt;/p&gt;

Facebook Ad Strategist | Smart Social

[FREE] Discover Facebook and Instagram advertising for your business

&lt;p&gt;Facebook and Instagram advertising can be confusing. There are a lot of terms to learn, there&amp;#39;s no one size fits all solution and it&amp;#39;s not always clear how or why you should use them in your marketing mix.&lt;/p&gt;

&lt;p&gt;I am going to help you understand the basics of Facebook Ads, what it is capable of (which is ALOT!) and how it may fit&amp;nbsp;your business, so that you feel &lt;u&gt;well informed&lt;/u&gt;&amp;nbsp;and can start using this powerful tool today!&

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of current position&lt;/p&gt;

&lt;p&gt;Sales &amp;amp; marketing Cash flow and financial management&lt;/p&gt;

&lt;p&gt;Access to government support and grants&lt;/p&gt;

&lt;p&gt;Writing a Business plan&lt;/p&gt;

&lt;p&gt;Access to Start-Up loans.&lt;/p&gt;

&lt;p&gt;We will define your business goals and ensure you have the knowledge, skills and processes needed to achieve them. I will be your ‘sounding board’ and ‘critical friend’, helping your business grow and expand – taking it to the next level.&lt;/p&gt;

Business Consultant

Chris Dowling

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of curre

Email marketing pt6: Eight ways to promote your enewsletter

In part six of our series on setting up an email newsletter, Francesca Geens of Digital Dragonfly looks at how you promote an enewsletter to pick up new subscribers and increase your circulation. Next week: managing your mailing list.

What works for you?

Read the other articles in this series about email marketing

You might also like…

Get business support right to your inbox