Email marketing: The best thing you can do for your business

Victoria Brown
Victoria BrownVictoria Brown

Posted: Thu 27th Jul 2023

There's one thing you can do for your business that could make a huge difference to your bottom line and that's email marketing.

It will help you connect with and serve your customers better, sell more, help future-proof your business and take as little as an hour a week.

Why you should be building (and emailing) your email list

  • It builds trust like nothing else

  • It keeps you front of mind

  • It's proven to be 40 times more effective than social media at selling

  • Email doesn't have an algorithm – your subscribers see all of your emails in their inbox – unlike social media

  • It's a great way of future-proofing, if there's another lockdown or if your chosen social media platform shuts tomorrow

  • It’s a great way to serve your most loyal customers

Your email challenge

  1. Set up a platform: Don't overthink this and keep it simple. My go-to is Flodesk. Another great platform to try is Mailchimp. Try to decide on user experience – not whether it's free or not, as you won't use it at all if you don't like it – which isn't such a bargain if you think about it!

  2. Create a form: For your customers to use to sign up to your list. You can do this within your chosen platform.

  3. Start emailing your customers regularly: Even if it's only your mum, your BFF and your cat on the list – it's important to start now and get into the habit of emailing regularly!

Just think about where you'll be in a year if you start now! Listen to the podcast for more tips on how to get started in email marketing.

Get a full transcript of the episode

Relevant resources

Victoria Brown
Victoria BrownVictoria Brown

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