Email marketing: The best thing you can do for your business
Posted: Thu 27th Jul 2023
There's one thing you can do for your business that could make a huge difference to your bottom line and that's email marketing.
It will help you connect with and serve your customers better, sell more, help future-proof your business and take as little as an hour a week.
Why you should be building (and emailing) your email list
It builds trust like nothing else
It keeps you front of mind
It's proven to be 40 times more effective than social media at selling
Email doesn't have an algorithm – your subscribers see all of your emails in their inbox – unlike social media
It's a great way of future-proofing, if there's another lockdown or if your chosen social media platform shuts tomorrow
It’s a great way to serve your most loyal customers
Your email challenge
Set up a platform: Don't overthink this and keep it simple. My go-to is Flodesk. Another great platform to try is Mailchimp. Try to decide on user experience – not whether it's free or not, as you won't use it at all if you don't like it – which isn't such a bargain if you think about it!
Create a form: For your customers to use to sign up to your list. You can do this within your chosen platform.
Start emailing your customers regularly: Even if it's only your mum, your BFF and your cat on the list – it's important to start now and get into the habit of emailing regularly!
Just think about where you'll be in a year if you start now! Listen to the podcast for more tips on how to get started in email marketing.
Relevant resources
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