Configure your Seller Central account

As a new Amazon seller, your account comes with default settings – but tailoring these settings to match your business needs is key to creating a seamless selling experience.

This video takes you through the essential account configurations you can use to make sure everything is optimised for smooth operations and satisfied customers.

You'll learn how to update critical details like your seller profile, business information and shipping and return settings. You'll also find out how to manage your payment methods, set up notifications and configure tax settings.

By the end of this video, you'll have the knowledge to confidently manage your Seller Central account, ensuring it's ready to support your business's growth.

Transcript

Welcome to our training, "Configure your Seller Central account". You've registered as an Amazon seller. Congrats. Your next step is configuring your Seller Central account.

Your account was created with certain default settings and registration information, but you'll want to review your settings and complete any outstanding information to ensure a smooth start to your Amazon selling experience. Let's review how to configure each part of your Seller Central account.

After signing in to Seller Central, access your account settings and information by hovering over the gear, or settings, icon. Click "Account Info" to access your account information.

You can then click "Your Seller Profile" to view and edit the public seller profile that appears in each country-based Amazon store you sell in. Your public seller profile includes the display name for your business, which appears in each of your offers.

It also includes the link to your Amazon store if you've created one for a brand enrolled in Amazon Brand Registry. Your store link appears on the detail pages for products associated with your brand as well as other locations.

Your seller profile also includes the email addresses and phone numbers you use to provide customer service. Make sure these details are always current so you can respond to customer enquiries promptly.

Back on the "Seller Account Information" page, click "Going on holidays?" in the next section, then "Edit" if you ever need to temporarily deactivate your Amazon listings. Sellers can use this tool any time they want to pause new orders.

Click "Manage" in the "Your services" section to view and edit your enrolment in various programs. Switch your selling plan – Individual or Professional. View your status in programs like Sponsored Products and Fulfilment by Amazon or FBA. Or sign up for additional programs like Amazon Pay.

You can use the second column on the "Seller Account Information" page to view and edit a variety of operations information. Use links in the "Payment Information" section to keep your deposit and charge methods up to date.

It's important to keep your bank account information current so we can transfer your sales revenue on a regular cycle. It's also important to keep your credit card information current to prevent settlement or listing issues.

Use the links in the "Business Information" section to view and edit key operations details. Some of these details, like your merchant token, aren't viewable in the Amazon store. But others, like your identity information and business address, are viewable on your public seller profile.

Note that your name should be the name your business is registered under, or your name if you're an individual entity. Similarly, your business address should be the address your business is registered under or your operating address if you're an individual entity.

The next section, "Shipping and Returns Information", is where you can view or edit the settings you use to ship orders and manage return settings. If you fulfil customer orders yourself – which we call "seller-" or "merchant-fulfilment", you should review both types of settings before you list items in the Amazon store.

If you send all your items to Amazon for fulfilment through FBA, you won't need to configure shipping settings but should still check and confirm settings for returns. Click "Shipping Settings" to view your shipping rates and restrictions for seller fulfilled orders, which include your geographic shipping regions and service levels.

Your shipping settings are displayed to customers and can impact their decision to buy. Shipping settings can also impact your item's chances of becoming the Featured Offer. For example, offering free shipping or shipping that's faster than competitors' shipping may increase its chances.

Your account has default shipping settings when it's first created. You can use templates to customise them, adjusting the regions you ship to and the service levels you support for each region.

You can also use shipping settings to adjust the method you use to calculate shipping fees. Choose between a per-item or per-pound rate or a price band rate. The first option calculates customer shipping using either the number of items purchased or their total weight. The second option calculates shipping using the total amount of an order. If you adjust shipping settings, keep in mind that standard shipping is a requirement for all sellers.

Before selecting any additional service levels, you'll also want to confirm that you can meet the indicated commitment. Click "Return Address" in the "Shipping and Returns Information" section to view and edit return settings for your seller-fulfilled and FBA orders.

• In the "General Settings" section, you can review and adjust return authorisation and return label defaults for each country-specific store and provide customers with specific return instructions.

• In the "Resolution" section, you can create a rule for a returnless resolution.

• In the "Manage Return Addresses" section, you can adjust the addresses you want to use for customer returns in each store.

• And in the "Return Programme Settings" section, you can access a list of third-party service providers who can provide your customers with a domestic returns experience.

Providing a domestic return address can help speed up the return and refund process for your customers. Make sure you keep all your return settings and information current to support smooth processing and preserve customer trust.

Remember that all sellers who fulfil orders directly must provide customers with one of three return options: a domestic return address, a prepaid return label or a returnless refund.

The final section on the "Seller Account Information" page is where you can edit your VAT information. For more information, click "VAT calculation settings". If you haven't yet provided your tax information to Amazon, click on "Place of Establishment Information" and follow the steps to add a VAT GST registration number.

There are a few other types of account settings and information in Seller Central that you'll want to review. Hover over the gear icon, then click "Notification Preferences" to edit the alerts you receive from Amazon.

Under the "Notification Options" tab, you can select the type of alerts you'd like to receive. Get alerted when you receive an order, for example, or when you receive a return request for a seller-fulfilled order. You can also deselect notifications if you want to stop receiving certain alerts.

Under the "Contacts" tab, you can edit the default email address and phone number you use to receive alerts. These defaults are used automatically for certain notifications types, but you're able to customise others.

Hover over the gear icon, then click "Login Settings". If you ever need to update the email address and password associated with your Seller Central account. You can also go straight to your shipping and return settings using shortcuts in the settings drop-down menu.

If you have a Professional selling plan, click "Gift Options" to view and edit the descriptions you provide customers about any gift messaging and gift wrap services you offer. Gift messaging and wrapping services aren't account defaults, but Professional sellers can enable them any time they'd like to offer customers an enhanced buying experience.

Professional sellers can also hover over the gear icon, then click "Tax Settings" to set up Amazon's tax calculation services for sales and use taxes. Before you set up tax calculation services, review our "Tax calculation services" help pages. If you're looking for assistance with your tax and compliance obligations, you can also contact a third-party tax adviser.

We provide a list of vetted advisers via our Service Provider Network. Open the main menu in Seller Central, hover over "Partner Network", then click "Explore Services" to access the Service Provider Network. Scroll down and click "Taxes" to browse a list of third-party tax advisers.

When you first register as a seller, only you can access your Seller Central account. But if you're a professional seller, you can provide access to others: employees, co owners, or contractors, for example.

Start by hovering over the gear icon, then clicking "User Permissions". On the "User Permissions" page, enter contact information for new account users or manage settings for existing users.

When you invite a new user, they'll receive an email with instructions for accessing your Seller Central account using their own credentials. As a secondary account user, their access to various tools is determined by the permissions you grant. You can provide secondary account users with access to view and edit certain tools. You can also restrict their access to certain tools or grant administrator access, which lets them grant tool access to others.

If you ever want to view a chronological list of user permission changes for your Seller Central account, hover over the gear icon, then click "User Permissions History". Remember that when multiple users are accessing an account, individual credentials should remain confidential.

Note too that the actions of all account users contribute to your account health. Hover over the gear icon, then click "Your Info & Policies" to access a list of pages you can use to provide customers with additional information about your business.

Click "About Seller" to add information to your public seller profile, or use additional links to create custom help page content for your shipping policies, privacy policy, gift services or tax policies. You can also create a page for frequently asked questions or custom help content.

Finally, if you send products to Amazon for fulfilment, hover over the gear icon, then click "Fulfilment by Amazon" to access an FBA settings dashboard. You'll manage any actual FBA shipments and inventory using other tools in Seller Central. Primarily, "Manage FBA Inventory" and "Manage FBA Shipments".

But you can use FBA settings to quickly review and update general settings for your FBA operations. For example, you can enable and adjust settings for inventory headed into our network of fulfilment centres. Or you can enable options for FBA's Subscribe & Save program to encourage recurring purchases from customers.

This concludes our video on configuring your Seller Central account. We encourage you to keep your account settings and information up to date to support an ideal experience for both you and your customers. Thank you, and happy selling in the Amazon store.

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