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PODCAST

The DTC Expert: Strategies for growing your e-commerce brand

The DTC Expert: Strategies for growing your e-commerce brand
Gary Baker
Gary BakerEcom180 Ltd

Posted: Tue 9th Dec 2025

Gary Baker has over 20 years of experience in e-commerce, having founded and exited multiple DTC and e-commerce businesses ranging from food to fashion.

He now consults with and advises DTC and e-commerce founders, specialising in turning around and scaling e-commerce brands.

In this podcast by Chris Worden from Director First, Gary talks about:

  • how to fix stuck e-commerce sales

  • increasing profit with one small change

  • the five levers to improve cash flow

  • what to do if your business is struggling

  • the dangers of e-commerce cash flow loans

  • the CART framework he uses to grow brands

Listen to the episode now

Gary Baker
Gary BakerEcom180 Ltd
I'm an Ecommerce Consultant & Growth Advisor with over 20 years in ecommerce as a Founder, Owner & Investor. I help UK ecommerce brands increase sales, profit and cashflow with hands-on support using easy to use frameworks. If you're frustrated by slow growth or low profits, or just need some direction and clarity, let's talk. Are you: Wanting to grow but not making much progress? Not making enough profit? Struggling to scale? Trying to get to the next level but need help? Lacking direction? Not earning enough yourself? Looking to exit your business at some point? Out of ideas for what to do next? 🏆 "Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary." - Sophie Cooper, I Am Denim ABOUT ME: I help turnaround & grow UK ecommerce businesses. This is practical, hands-on help based on over 20 years in ecommerce. I've been involved in the internet in various forms for over 20 years, initially with a web development company in the early 2000's, which I sold a few years later, before starting, scaling and exiting a number of ecommerce ventures ranging from food to fashion. These days I'm mainly focused on helping ecommerce businesses overcome whatever challenges they currently face, and helping them to scale their sales and profit, sometimes with a view to exiting their business in the future. This is hands-on, practical advice and assistance based on two decades running ecommerce businesses, which ensures you have someone with you who knows just what it's like running a business like yours. 🏆 "Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use." - Paul Bradley, Retail X WHAT TO DO NEXT: Book in a discovery call and let's talk through what you need. If you're unsure if this is right for you it's still worth speaking as even if I can't help I may know someone who can. Look forward to speaking to you soon! Gary🏆 "Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! Highly recommend!" - Ade Hassan MBE, Nubian Skin

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