The DTC Expert: Strategies for growing your e-commerce brand
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Posted: Tue 9th Dec 2025
Gary Baker has over 20 years of experience in e-commerce, having founded and exited multiple DTC and e-commerce businesses ranging from food to fashion.
He now consults with and advises DTC and e-commerce founders, specialising in turning around and scaling e-commerce brands.
In this podcast by Chris Worden from Director First, Gary talks about:
how to fix stuck e-commerce sales
increasing profit with one small change
the five levers to improve cash flow
what to do if your business is struggling
the dangers of e-commerce cash flow loans
the CART framework he uses to grow brands
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