Brian Allen has been preparing for the launch of Learn Spanish In for the last four years, travelling to potential schools in Spain and South America and building a booking website.
Then the coronavirus hit, putting the brakes on his plans. Brian's existing business, Inglés Ya, organises trips to English-speaking countries to help Spanish people learn the language.
Inglés Ya has been going for more than a decade and he saw the opportunity to help English people learn Spanish in a similar fashion. Brian had struggled with Spanish in secondary school before doing an immersive experience with subsistence farmers in the mountains of Ecuador.
Unable to launch the new website and with his existing business suffering, he had to think about what to do next.
"I was raring to go but right now I can't, so I thought, 'how can I use my time productively?'" Brian explained.
Using downtime to upskill
The answer? Leverage Enterprise Nation's platform to spend time learning. That way, Learn Spanish In would have the best chance of success when travel became possible again.
Brian knew search engine optimisation (SEO) and PR were important to the launch and reached out to freelance small business journalist and event host Dan Martin.
Dan's an expert in content marketing and PR. Brian booked a free hour-long taster session made available because of the Recovery Advice for Business that Enterprise Nation's running in partnership with the Department for Business.