Posted: Fri 2nd Oct 2020
Brian Allen has been preparing for the launch of Learn Spanish In for the last four years, travelling to potential schools in Spain and South America and building a booking website.
Then the coronavirus hit, putting the brakes on his plans.
Brian's existing business, Inglés Ya, organises trips to English-speaking countries to help Spanish people learn the language.
Inglés Ya has been going for more than a decade and he saw the opportunity to help English people learn Spanish in a similar fashion. Brian had struggled with Spanish in secondary school before doing an immersive experience with subsistence farmers in the mountains of Ecuador.
Unable to launch the new website and with his existing business suffering, he had to think about what to do next.
"I was raring to go but right now I can't, so I thought, 'how can I use my time productively?'" Brian explained.
The answer? Leverage Enterprise Nation's platform to spend time learning. That way, Learn Spanish In would have the best chance of success when travel became possible again.
Brian knew search engine optimisation (SEO) and PR were important to the launch and reached out to freelance small business journalist and event host Dan Martin.
Dan's an expert in content marketing and PR. Brian booked a free hour-long taster session made available because of the Recovery Advice for Business that Enterprise Nation's running in partnership with the Department for Business.
"Wow, that was an hour well spent. If I can't make positive progress on the back of that call, I might as well pack it all in right now!" Brian said after talking to Dan.
The format helps business owners access the advice they need and gives advisers an opportunity to meet potential clients.
Brian already knew he wanted to talk to Dan about SEO when he watched his Lunch and Learn webinar on getting PR for your small business.
Chatting to Dan gave Brian some immediate takeaways and Brian embedded Facebook reviews on his existing website within half an hour. He's also set up Google My Business.
"I wanted to ask him about backlinks. I could see that was a theme in SEO I wasn't exploiting properly. I wanted to get the website optimised and get ideas in place for when I launch it," Brian said.
Long term, he's started working on a PR strategy for launch.
Because of the pandemic, Learn Spanish In can't launch with the European and South American itineraries Brian has planned. But he's been inspired to launch with online courses and expects the website to go live in the next few weeks.
"Thank you Dan for providing me with so many useful tips," added Brian. "I'm now more motivated and have a clearer idea of what I should be aiming for."
Does your business need support on how to thrive in the new normal? Speaking to Enterprise Nation advisers can help you navigate the next phase of your growth. You can book a free one-hour call with advisers as part of the Recovery Advice for Business scheme. Existing Enterprise Nation members can find an adviser here. If you're not a member, sign up for free here.
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