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Posted: Wed 3rd Dec 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the eighth episode is Dominic Mills, co-founder of experiences marketplace Yuup.
Dominic was inspired to start Yuup after struggling to find the gift of a local experience for his wife.
He could only find the usual experience offerings from national providers, and nothing that reflected Bristol, the city where he lives.
Yuup is now a thriving marketplace of experiences offered by hundreds of small businesses in Bristol, Bath, Birmingham, Brighton, Cardiff, Durham, Northampton, Nottingham.
Yuup has also branched out into its running its own events such as a spectacular drone show this Christmas.
Dominic's experience of growing and selling a marketing agency before he started Yuup and lessons he learnt
His start-up challenges and how he overcame them
Launching a platform for physical experiences during a global pandemic
How he convince the first businesses to join Yuup
How Yuup crowdfunded almost £1 million
Building a team
How Yuup decides which cities to expand to
How Yuup measures its mission for delivering a positive social impact
Branching out into running Yuup's own events such as drone shows and immersive experiences
You can also listen on other platforms and Enterprise Nation.
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