How to get your customer messages right during the coronavirus crisis

Vanessa Lanham-Day
Vanessa Lanham-DayOnTrack Marketing

Posted: Mon 27th Apr 2020

How are you talking to your customers right? If you're not doing it, or not doing it well enough, one of your competitors will be.

The current crisis is the perfect time to build trust and loyalty but only if you work hard at it. This video masterclass is all about those all important messages.

Tips covered in this video:

  • creating a content strategy that will help you secure your current customers

  • using personality and humaity in your crisis communications

  • the importance of answering the big questions customers have right now

Vanessa Lanham-Day
Vanessa Lanham-DayOnTrack Marketing
Becoming inspired with OnTrack Marketing ... Hi - I'm Vanessa Lanham-Day and my business, OnTrack Marketing, is all about becoming inspired to fulfil your business dreams by mastering the art of marketing. Most business owners are simply too close to the problem to be able to see the 'wood for the trees' and often want some support being pointed in the right direction; whether it's for the core components of a powerful marketing plan, or the structure and organisation needed to ensure systematic implementation. With over 30 years as a professional marketer, Vanessa Lanham-Day has a outstanding record for helping businesss owners achieve this. With OnTrack Marketing, I have developed a powerful seven-step process which takes you on an inspirational journey to discover how to achieve your - and your business's - marketing potential. It makes you do things in the right order - by putting the 'why?' and the 'what?' before the 'how?'. The focus is on going back to basics - remembering why you are in business and the dreams you wanted to achieve - as well as giving you laser-like focus on your customers and what they need to hear from you from you. Understand your market. Understand your message. And only then embrace the many media opportunities that will seek out your audience. The result is a practical, do-able set of action plans which you'll be absolutely committed to achieving. My approach is completely inspiring - you'll leave knowing exactly what you need to do - and with the energy and commitment to go and do it! "From the moment I met Vanessa she has had a huge, positive impact on my business and I've seen it grow month on month ever since. I can't afford not to use Vanessa. She always delivers. Her enthusiasm is infectious. Her advice just works!" Gavin Thorn, Photographer You get the added benefit that my OnTrack Marketing approach ... - Takes the uncertainty out of your marketing - by helping you create a plan that is completely focused on your goals - Controls your level of expenditure - no more cash spent on the wrong media and the wrong message - Is 100% connected to implementation - this isn't a long report that you'll put on a shelf, this is all about 'making it happen' - And therefore ensures you achieve your personal goals - this plan will be about you, not some generic member of your sector Using my proven signature ‘Super-Success Accelerator’ programme, I will help you to break down your marketing into its component parts, focus your thinking and ensure you are 100% committed to implementing your plan.

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