Member stories

Creating an Instagram shop for self-care business

Creating an Instagram shop for self-care business
Enterprise Nation
Enterprise Nation
Enterprise Nation

Posted: Tue 18th Oct 2022

Donegal-based Edelle Harrigan-Edgar turned her spare time into a passion project when she founded, I Am Self Care, in 2021.

She recently attended a Meta #SheMeansBusiness webinar to help her expand her customer reach and make it easier for her customers to purchase her products.

We caught up with Edelle to find out how taking the #SheMeansBusiness webinar, hosted on the Enterprise Nation platform, has helped shape the future of her business.

What does your business I Am Self Care do?

I hand make aromatherapy products to fit in your wellbeing journey. I use pure essential oils and I make products such as pillow mists, room sprays, essential oil blends, aromatherapy roller oils, reed diffusers - different products using essential oils. I've always loved using essential oils, they’ve helped me in my own wellbeing journey over the past number of years.

What made you begin your company during lockdown?

I work as a global recruitment manager and during lockdown I worked from home while my three kids were being home schooled, and my husband was on furlough. The company came from a passion project to pass the time in the evenings.

The children didn’t have any after school clubs - and my time is usually taken up sorting them out and doing things with them. I'm not a massive TV person, I would prefer to read a book or listen to a podcast, so I just thought I needed to do something – there is only so much playing tennis out the back with the children you can do – my children don’t need me so much as the youngest is 11 years old, so I just decided to do something for myself.

How did you get started?

I signed up to an essential oils course and then completed an essential oils business diploma and a diploma in organic skincare. I’m now studying as an aromatherapist too.

I have a fashion degree and when I left Uni, I had started making wedding dresses but then I had my daughter Holly and when she was about two, I gave that business up. It was doing really well but I had just lost the passion for it.

I suppose I just left it, got married, had a family and got a job with the recruitment company but I always knew I was going to start my own business - I didn’t know what it was going to be but I knew it was going to happen, fast forward to now and I founded I Am Self Care.

You recently attended a Meta #SheMeansBusiness webinar on setting up a shop on Instagram, how has this helped your business?

My daughter helped me set up my Instagram business page but I didn’t have an Instagram shop. so I thought this was something I needed to do so that when I share my posts about my products it’s going to be easier for customers to click on the link and see the products and the price. The course made it pretty easy to be honest, it was really straightforward.

How do you find the #SheMeansBusiness webinars, as a small business owner?

It’s just a really good community, the trainer asks people to introduce themselves at the start – sometimes when you do online events there is no interaction but Rhea made people feel more welcome and feel part of the actual training.

What are the future plans for I Am Self Care?

I’m going to stay working in recruitment because I love my job, but I will be growing my business, expanding my product range and developing more skincare related products.

To date my products have been featured in a gift basket in Dublin department store, Arnott’s and are stocked in The Shandon Hotel and Spa in Donegal.

I do everything from home, everything is handmade by me but we are currently looking at converting our garage.

With all the business Edelle is likely to get from her Instagram shop she will certainly need the space!


SheMeansBusiness, from Meta and Enterprise Nation


Enterprise Nation is working with Meta to support women across the UK and Ireland in growing their businesses online.

Our accredited #SheMeansBusiness trainers will tell you how to best use Meta and the Meta family of apps to grow your business.

To meet the trainers and sign up for events and courses, visit our #SheMeansBusiness page.

Enterprise Nation
Enterprise Nation
Enterprise Nation
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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