Communication Untangled: Untangling colour
Posted: Wed 5th Feb 2025
Nathalie Nahai, behavioural psychologist and author of the book, Webs of Influence, explains how colour shapes our decisions and affects our buying behaviour.
And what is it about red that makes it the winning colour?
In this episode, we’re talking about colour psychology and how you can apply these techniques to your website and branding.
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About Nathalie Nahai
Nathalie’s background in human behaviour, web design and the arts offers a unique vantage point to examine the complex challenges we face today.
Her best-selling book, Webs Of Influence: The Psychology of Online Persuasion, has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “one of the defining business books of our times”.
A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science adviser and helps organisations to ethically apply behavioural science principles to enhance their business.
Having lectured at some of the world’s most prestigious institutions, Nathalie's ability to ignite conversation and offer tools and strategies with which to harness human potential has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
Having co-hosted the Guardian Tech Weekly, Nathalie now hosts the popular podcast, Nathalie Nahai In Conversation, which explores our relationship with one another, with technology and with the natural world.
She is also the founder of Flourishing Futures Salon, a project that offers curated gastronomical gatherings that explore how we can thrive in times of turbulence and change.