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PODCAST

Communication Untangled: Untangling colour

Sue Keogh
Sue KeoghSookio

Posted: Wed 5th Feb 2025

Nathalie Nahai, behavioural psychologist and author of the book, Webs of Influence, explains how colour shapes our decisions and affects our buying behaviour.

And what is it about red that makes it the winning colour?

In this episode, we’re talking about colour psychology and how you can apply these techniques to your website and branding.

Want more of the Communication Untangled podcast?

About Nathalie Nahai

Nathalie’s background in human behaviour, web design and the arts offers a unique vantage point to examine the complex challenges we face today.

Her best-selling book, Webs Of Influence: The Psychology of Online Persuasion, has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “one of the defining business books of our times”.

A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science adviser and helps organisations to ethically apply behavioural science principles to enhance their business.

Having lectured at some of the world’s most prestigious institutions, Nathalie's ability to ignite conversation and offer tools and strategies with which to harness human potential has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.

Having co-hosted the Guardian Tech Weekly, Nathalie now hosts the popular podcast, Nathalie Nahai In Conversation, which explores our relationship with one another, with technology and with the natural world.

She is also the founder of Flourishing Futures Salon, a project that offers curated gastronomical gatherings that explore how we can thrive in times of turbulence and change.

Relevant resources

Sue Keogh
Sue KeoghSookio
Hello, I’m a digital marketing agency founder and communications consultant in Cambridge. After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio. I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue. In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services: Audits and recommendations Strategy and support Consultancy Training: Social media, writing for marketing, building visibility It's communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business. Values (see more on my About page) 1. Innovation for the betterment of society 2. Empowering others through knowledge, skills and opportunities 3. Best practice in communication Handy to know (see my full bio) Fellow of the Chartered Institute of Marketing, and RSA National Business Women’s Awards judge Host Skillshare courses taken by 10k+ people Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing Host of Communication Untangled podcast and regular speaker on marketing, digital, communications Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website

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