Name: Use SEO to get your website ranked higher | business.connected
Uploaded: 2022-10-31
Description: In this free workshop, Lily O'Keefe covers the fundamentals of SEO and how you can get your website higher up in search engine results pages.

In this free workshop, Lily O'Keefe covers the fundamentals of SEO and how you can get your website higher up in search engine results pages.

Use SEO to get your website ranked higher | business.connected

https://www.enterprisenation.com/learn-something/business-connected-how-to-get-your-website-ranked-higher-with-seo-webinar-video

Webinar

In this free workshop, Lily O'Keefe, commercial strategy director at Publicis Commerce, covers the fundamentals of SEO and how you can get your website higher up in search engine results pages.

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

How to use SEO to get your website ranked higher.jpg

How to use SEO to get your website ranked higher – business.connected Digital series

The fundamentals of SEO and how you can get your website higher up in search engine results pages.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Lunch and Learn: Protect your business against cyber threats

Understand what cyber security risks you face as a small business and what you can do to ensure you're safe.

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

My expertise lies in helping people in business to translate their own business needs, and the business needs of their customers, consumers and other stakeholders, into the Global Language of Business, so that you can spend more time doing business, rather than working out what the data means. It&apos;s about being able to create a system where you can provide data requirement for business information to stakeholders, and provide business information to your trading partners in a way that makes it available and accessible to them, when you want them to have it.&nbsp;&nbsp;
In today&apos;s world, sustainability has become a key to unlocking business and finance options. It has almost become a licence to trade, and it all starts with traditional identification and barcoding for the complete value chain (sourcing raw materials to Point of Sale), in any industry sector. Being able to demonstrate Traceability &amp; Transparency (Visibility) on your value chain is futureproofing for expected EU directives on <a href=&apos;https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en&apos; target=&apos;_self&apos;>Corporate Sustainability Reporting (CRSD)</a>. Because even if you&apos;re not meeting the threshold to be obliged to report directly, your trade partners who are may require it of you on their behalf. When you can verify the materials you use and where they have come from, then you can stand over the sustainability of your product and play your part in protecting people, the environment and the wider value chain.&nbsp;&nbsp;
I have experience in data cleansing and systems implementation and my USP is that I can provide authoritative guidance in the application of the <a href=&apos;https://www.gs1ie.org&apos; target=&apos;_self&apos;>GS1 System of Standards</a> to get your organisation speaking the global language of business. <a href=&apos;https://www.gs1ie.org/standards/data-exchange/master-data/gs1-digital-link-standard/&apos; target=&apos;_self&apos;>GS1 Digital Link</a> can bring you DIRECT ACCESS to your consumers, especially if you&apos;re selling through 3rd parties that are not your end consumer.&nbsp;&nbsp;
<a href=&apos;https://meetings-eu1.hubspot.com/alec-tubridy&apos; target=&apos;_self&apos;>Book an initial consultation meeting with me</a>

Industry Engagement (Projects) Executive

GS1 Training

GS1 Level 1 Open Training

The training will cover:

✔ Allocation of barcodes
✔ Understanding barcode symbols
✔ Barcoding for retail
✔ Supply chain efficiencies
✔ Barcode quality
✔ Barcode Manager software.

To find out more or to book, visit: https://lnkd.in/eQ-GZ786

I&apos;m Lucy Heskins, a startup growth advisor who works with organisations to create, build and scale b2b products and services. My work has been featured in TechCrunch, Business of Software, Sifted, and Barclays Eagle Labs.&nbsp;
I run Oh Blimey, where we support organisations to go to market, build repeatable marketing processes, and develop the confidence they’re pursuing the right activities. Think of it as a combination of marketing, growth and sales, helping the small business owner to take on their competitors.&nbsp;
I’ve been involved in 10 startups, from idea validation through to exit. My most recent in-house rodeo was with Careercake - a video-learning platform that was acquired by the world’s leading e-learning platform. During my time there, we saw 400x growth, and supported 10 million learners, from over forty countries.

I work with businesses, mainly in B2B, SaaS, tech, membership and marketplaces, helping founders and their teams navigate the (sometimes) messy process of growing their small businesses. I am based in Cardiff, Wales, but work with lovely teams in the US, London, and Wales.

Director

Lucy Heskins

I&apos;m Lucy Heskins, a startup growth advisor who works with organisations to create, build and scale b2b products and services. My work has been featured in TechCrunch, Business of Software, Sifted, and Barclays Eagle Labs.&nbsp;
I run Oh Blimey, where we support organisations to go to market, build repeatable marketing processes, and develop the confidence they’re pursuing the right activities. Think of it as a combination of marketing, growth and sales, helping the small business

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