Name: StartUp Show 2023: Building purpose into your start-up
Uploaded: 2023-02-01
Duration: 33 min 35 s
Description: Entrepreneur and The Purposeful Project founder Simon Squibb on generating a million-plus TikTok following and becoming a mission-led entrepreneur.

Entrepreneur and The Purposeful Project founder Simon Squibb on generating a million-plus TikTok following and becoming a mission-led entrepreneur.

StartUp Show 2023: Building purpose into your start-up

https://www.enterprisenation.com/learn-something/building-purpose-into-your-start-up

Video

Over 2,000 aspiring entrepreneurs joined us in person and online at StartUp Show 2023 to learn everything there is to know about starting and growing a business. 

They were also presented with the opportunity to connect with advisers and business experts to help take their enterprise to the next level.

Learn from Simon how to generate a million-plus 

Looking for more top tips for starting your business? 

Watch all the keynote stage recordings

Building purpose into your start-up

Simon Squibb on how to generate a million-plus TikTok following and become a mission-led entrepreneur.

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

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I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

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Up to 2 emails per month.
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I’ll do 2 rounds of edits per email to make sure it’

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

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Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

StartUp Show 2023: Building purpose into your start-up

Building purpose into your start-up

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