In the first part of our Tech Hub bootcamp, we're joined by two industry experts, Teresa Ferreira and Sophie Lee, who discuss ways to grow your business using storytelling and branding.
Topics covered in this session
Branding for growth 101 with Teresa Ferreira
Uncover brand foundations and how to brand your business with authenticity
Explore the power of storytelling
Learn about Adobe Express as a tool to get you started
Use storytelling to grow your brand with Sophie Lee
Facts inform, but stories connect. Learn how to move beyond marketing jargon and craft narratives that evoke emotion, build trust and spark action
Discover how to flip the script and position your audience – not your brand – as the central character, making your messaging more relevant, engaging and impactful
Understand how to weave your brand’s story across all touchpoints with consistency and clarity – ensuring your message sticks and your audience feels aligned every step of the way
