Behind the brand: Small business owners share their stories

"Definitely really inspired by small business customers" – the words of one of EDF's Small Business Energy Specialists. And I think we can all relate.

In our most recent episode of the Small Business Retail Sessions podcast, Jon Perks talks about key challenges small business owners have faced, from closures during COVID to rising costs. Indeed, it's been a rollercoaster ride.

And yet they've risen to the challenges, looking for innovate ways to adapt, enhance the customer experience and build loyal customer bases.

Let's hear from some of them.

Beauty by Ellie – growing her empire like a boss

Meet Ellie: lash expert, business founder and busy mum behind the award-winning Beauty By Ellie salon in Solihull.

In this short film, Ellie shares her small business journey – from designing her dream salon, to growing her team and taking on a second location.

Ellie has learnt from her own highs and lows and wants to help others navigate the challenges of entrepreneurship.

Coco & Bloom – a masterclass in resilience

Hear founder Rebecca's small business story, from opening doors at the start of the COVID-19 pandemic, expanding the business into new areas and establishing a core team – or "extended family" – of like-minded women.

BOTL – sustainability and being a certified B Corp organisation

Heather from BOTL turned a simple idea into a responsible, certified B Corp success. It started as a mother's mission to find a safe, reusable bottle for her son. The company is now a leader in sustainable bottles.

Rodeo Doughnuts – a vision to change doughnuts in the UK

Hear from Tom, who grew Rodeo from one shop to nine in its first year and expanded its factory operations to support them making thousands of doughnuts a day.

Want to hear more inspirational stories?

The Small Business Retail Sessions podcast features 10 episodes of small business owners sharing their stories. Expect real talk and real world insights to help your business grow.

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