Before You Spend On Marketing

Chris Willman has spent over 20 years leading marketing inside some of the world's most recognised technology brands - building and scaling field marketing, demand generation, brand, channel and ABM programmes across EMEA. He's operated at the level where marketing decisions involve real money, real accountability, and real consequences. That experience taught him something most marketing advice ignores: the difference between marketing that works and marketing that wastes money is rarely creativity, budget or effort. It's structure. Most small businesses are handed tactics when what they actually need is a foundation. Chris has made it his mission to change that. He translates the thinking behind world-class marketing - the kind that drives serious growth inside serious organisations - into practical frameworks that founders and smaller teams can actually use. No jargon. No hype. No shortcuts that quietly don't work. Just clear, structured thinking made usable at any scale. He is the author of The Big Brand Blueprint, a seven-part marketing framework helping startups and small businesses think and act like big brands without needing big teams, big budgets or specialist expertise. Readers describe it as "the only marketing book that gives you a complete system" and "finally a marketing book that gives you the thinking, not just the to-do list." He also writes The Entrepreneurs Marketing Manual, a tactical companion for founders focused on day-to-day execution. Chris works with founders and small business owners who are done with random acts of marketing and want something that actually compounds.