Name: 'Anyone' is the silliest word in marketing
Uploaded: 2016-01-26
Description: Hosted by Nigel Davey of SME Needs, this masterclass aims to help small business owners develop more effective marketing messages.

Hosted by Nigel Davey of SME Needs, this masterclass aims to help small business owners develop more effective marketing messages.

Webinar

Hosted by Nigel Davey of SME Needs, this Member Mastertclass aims to help small business owners develop more effective marketing messages through better targeting. We look at why people use the word 'anyone' in their marketing and how to move from using the word to having a very specific target audience and a set of key messages you use to get in front of the decision makers.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

'Anyone' is the silliest word in marketing

https://www.enterprisenation.com/learn-something/anyone-is-the-silliest-word-in-marketing-discuss-by-nigel-davey-founder-of-sme-needs

Welcome to our Member Masterclass, part of a series of weekly live online advice sessions only available to Enterprise Nation members.

Hosted by Nigel Davey of SME Needs, this Member Mastertclass  aims to help small business owners develop more effective marketing messages through better targeting.

We look at why people use the word 'anyone' in their marketing and how to move from using  the word to having a very specific target audience and a set of key messages you use to get in front of the  decision makers.

'Anyone' is the silliest word in marketing. Discuss. By Nigel Davey, founder of SME needs

I'm a <a href='http://www.danmartinuk.com'>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I have 18 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from billionaires like Sir Richard Branson to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I'm based in Bristol where I run and host regular events with the local small business community and have strong connections to major business organisations in the south west region. In total, I've hosted over 50 events; from intimate meet-ups to conferences with an audience of hundreds including events for international brands like Facebook and Xero. I'm also a big fan of podcasts having hosted Enterprise Nation's Small Business Sessions as well as lots of online events including Facebook Live interviews, webinars and three live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

I'm here to help. I'm volunteering free advice calls of up to an hour as part of the Recovery Advice for Business scheme, over the next 6 months. Please get in touch to see how I can help your business.&nbsp;

Freelance content creator & event host

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Lucy is a jargon free, social media trainer and consultant. Lucy is a #SheMeansBusiness accredited trainer and founder of SocialDayUK the UK’s biggest social media marketing festival. Lucy is also a Director at Avviso Media, a digital marketing agency that specialises in content and social media marketing for B2B and events brands. Lucy’s passion is to up-skill women and so set up DigitalWomen with Natwest, a community created to empower 1 Million plus women through digital skills which holds regular events and highlights the great work women are doing in digital and entrepreneurship.

Director

Social media marketing for small Business

A group to learn and share social media advice and tactics

I am a Social Change Agent and set up the first Social Change PR Agency Naked Truth, over 30 years ago to help individuals and organisations build broad-based, progressive social movements. I’m passionate about enabling people to achieve their best potential through self-empowerment and believe that in harnessing the power of the crowd by sharing knowledge and experience, we can empower individuals, businesses, and society for the greater good.
 

Naked Truth Agency is a team of experts - diverse in culture and talents, creating social impact through communication, peer networks, innovation, and systemic change. We stringently consider the impact our consulting, programme design/delivery, training/workshops - which helps us to put social justice at the centre of our work - has on our clients, their audience and society in general.  There is always an ethical approach to our challenges, and this is what gains the trust amongst our clients and colleagues and at the same time increases their inclusivity, and visibility.
 

Naked Truth Agency offers: Communications and Strategy Marketing; Product, Personal and Corporate Branding; Public Relations; Digital Marketing; Content Design and Development; Messaging Development and Audience Research; Lobbying and Advocacy Campaigns.   Our clients include under-represented groups in activism, fashion, sports, entertainment, and the creative sector.
My greatest achievements include: The British Citizen Award 2020; Nat West Every Woman Award 2009 – Inspirational Woman; Opinion Contributor for The Voice Newspaper; Founder of Naked Truth Social Impact Agency; Founder of The Baton Awards, celebrating women from diverse social groups; Columnist on Women, Diversity - Huffington Post.

Founder

We encourage, celebrate, and promote social causes.

&lt;p&gt;We support change-makers in maximising the impact of their work. Our services focus on inclusion and diversity, are tailored to serve everything from minority projects to diverse global communities and include Marketing Strategy, Ghostwriting, Media Production,&amp;nbsp;Business Branding, PR, Digital Marketing, Audience Insights and Analytical Research.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Diahanne Rhiney, Managing Director, Naked Truth Agency&lt;/p&gt;

&lt;p&gt;I&amp;rsq

'Anyone' is the silliest word in marketing. Discuss. By Nigel Davey, founder of SME needs

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