'Anyone' is the silliest word in marketing. Discuss. By Nigel Davey, founder of SME needs
Posted: Tue 26th Jan 2016
Welcome to our Member Masterclass, part of a series of weekly live online advice sessions only available to Enterprise Nation members.
Hosted by Nigel Davey of SME Needs, this Member Mastertclass aims to help small business owners develop more effective marketing messages through better targeting.
We look at why people use the word 'anyone' in their marketing and how to move from using the word to having a very specific target audience and a set of key messages you use to get in front of the decision makers.
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.