An introduction to Small Business Saturday

An introduction to Small Business Saturday
Enterprise Nation
Enterprise NationEnterprise Nation

Posted: Thu 11th Jul 2013

Enterprise Nation founder Emma Jones reports on Small Business Saturday, an awareness-raising initiative that's heading our way this winter.

Enterprise Nation founder Emma Jones

You may have heard a little about Small Business Saturday, writes Emma  (left). A project successfully launched and developed by American Express in the US, it encourages consumers to spend with small businesses on a particular day in December.Shadow Business Secretary, Chuka Umunna, decided it was such a good thing, that it should happen in the UK, too. So, on Tuesday evening, I headed below ground at the Charlotte Street Hotel to a reception for small business groups, to find out more.

The UK version of Small Business Saturday will take place on 7th December and have a main aim of boosting sales for small-business owners by encouraging customers to buy from a small business (or a few) on the day. The campaign is being supported by groups such as the Association of Convenience Stores, British Independent Retailers Association, National Skills Academy for Retail and StartUp Britain.

How to get involved in Small Business Saturday

In the US, it is very focused on retail - ie, spending in shops run by small business owners. In the UK, Chuka would like it to benefit a wider group of businesses but there isn't yet too much detail on how this might happen. But there are, however, pointers on how small businesses can get involved:

  • Communicate the day - by placing a poster in your window, articles on a website, direct mail with customers, and so on.

  • Promote the day - by having a promotion specific to Small Business Saturday, such as 10 per cent discount, free wrapping or delivery, and so on.

  • Share the day - share your planning and experiences on the Small Business Saturday's Facebook  and Twitter pages.

Here are my thoughts for Enterprise Nation readers:

  • Club together with your neighbouring home business owners and run a street bazaar for the day, inviting others to come and  buy from your small business stalls.

  • Book into a pop-up for the day via PopUp Britain.

  • Approach local shops in which you feel your products would sell well and ask if you could set up and sell from the shop on this day.

  • Use the day as an opportunity to contact the local Mayor/celebrity/well known figure, invite them to come and make a purchase, have someone take pictures and send a release to the press or get the local TV/radio to cover the day of the campaign from your shop/market stall/ event.

Small Business Saturday offers you a sales and promotion opportunity. Be sure to make the most of it! Emma Jones is founder of Enterprise Nation

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Photo credit: Emma Jones

Enterprise Nation
Enterprise NationEnterprise Nation
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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