Loading profile data...

Loading profile data...

Services
 

Your Business Story - Researched. Refined. Delivered

Your Business Story - Researched. Refined. Delivered
Joe Johnson
Joe Johnson
Business Story. Communications. Branding. Pitches.
JOJOCO Ltd

A structured approach to building the story at the heart of your business and the communications that carry it.

Most business communications are built piecemeal. The pitch says one thing, the website another. The investor narrative doesn't connect to brand. Your story fragmented.

Instead, we’ll build one clear, connected business narrative first, then use it as the foundation for all your practical communication needs.

How it works:

1. Research and Strawman

Using information you supply, your existing materials, and desk research, I build a strawman narrative for your business, structured against my Business Story framework:

  • Why You Exist: purpose and commercial value
  • Why You'll Win: investor proposition and growth
  • How You're Known: brand positioning and difference

2. Refinement

We work through the strawman together. What resonates, what doesn't, what's missing. Through structured conversation and challenge, we co-create a narrative that's genuinely yours - one you can stand behind, explain with conviction, and build on as your business grows.

3. Final Narrative and Applications

The refined narrative becomes the strategic foundation underpinning everything your business communicates. From there, we apply it to any practical outputs dependent on priority:

  • Pitch deck: narrative / structure
  • Investor proposition and fundraising story
  • Brand positioning and messaging
  • Impact and sustainability story
  • Online content - eg ‘about the business’

What makes this different?:

A head start not a blank page: a strawman built on reality, ready to shape, reflecting your business - with less time going in circles for you.

Pricing

Agreed in advance after an initial conversation based on scope. Clear proposal. No surprises.

If your business deserves a story as strong as the business itself - let's talk.

Communications | Pitch / Pitching | Fundraising / Investment readiness | Branding | Marketing | Content - Starting a Business |Growing a Business | Funding & Finance

 
Joe Johnson
Joe Johnson
Business Story. Communications. Branding. Pitches.
JOJOCO Ltd
 
I - help founders build communications that raise investment, win backing and drive growth - working with you to shape a strategic story that engages, informs and convinces. You - have a strategic business issue to communicate, and stakeholders to influence. Together - we'll find the core narrative at the heart of your business, enabling the communications that carry and rely on it. Whether you need to sharpen a pitch deck, build an investor narrative, strengthen your brand positioning, find a clearer messaging framework, tell your sustainability story with credibility; or simply make your business story land - that's where I can help. What makes me different? Either as we go, or all in one go, we’ll grow your Business Story Architecture - my holistic strategic framework that underpins everything your business communicates into one connected, coherent and compelling story. What does that framework look like? Most founders can talk to some of these aspects; few can explain all three elements consistently and comprehensively. That's where I can help: Why You Exist: Mission to money: how purpose drives commercial value Your impact story: credible, not corporate Why You’ll Win: Your Investor proposition: from first meeting to term sheet Your Growth plan - where you're going and how: Strategy made clear Stakeholder confidence - keeping your backers confident and close How You Want To Be Known: Your Brand credentials — what makes you different, with a consistent voice Culture & values - what you stand for and why When these three pillars connect, your business sounds as strong as it actually is, inside and out - to investors, customers, partners, and your own team. How does that work in practice? Collaboratively. You know your business best; my "adviser not agency" approach builds on that - and with a grounding in Applied Psychology, I bring structured conversation, constructive challenge and relevant frameworks to develop communications you can own, deliver with conviction and evolve as you grow. What do I bring? Thirty years of blue-chip strategic communications experience, (from organisations like Barclays, Prudential, Virgin, Santander, EY, and John Lewis) - applied specifically to the startup and SME world, where clearer communication improves impact and creates additional advantage. London based. Fully remote. Happy to travel. Limited company. Professional indemnity. Completely confidential. If your business deserves to sound as strong as it actually is - let's talk.
 

Start your business journey today

Take the first step to successfully starting and growing your business.