Services

Need help with branding or rebranding?

Director

Bespoke Advantage

Building a brand takes time, and needs to be done step by step, piece by piece, day by day, online and offline within your industry and niche. Whilst people buy a product based on the product delivering the promise it makes, initially they are attracted to the product because of the way the product looks. Packaging, POS material, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to creating the strength of your brand. It’s fair to say that most beauty products and brands in today’s marketplace are discovered through social media channels, influencers, and word of mouth. Branding not only defines the look and feel of your brand but should provide you with distinctive USP versus your competitors, critical to generating engagement and to driving sales.

Eye catching graphics, quirky tag lines and beautiful colour palettes are hitting the shelves of Space NK, Boots, Selfridges, Ulta Beauty, Sephora daily. Defining your distinctive style is elementary to building a strong presence in the beauty world and to making or breaking your brand.

If you are looking for support with branding, or with rebranding, get in touch to discuss how we can support you.

Janet Milner-Walker

Director

Bespoke Advantage

Great to meet you, I am the founder of Bespoke Advantage and BeautytoLife. Bespoke Advantage is an international beauty brand consultancy, as a team of experts, associates and business partners, we build beauty brands across international markets supporting our clients from ‘concept to shelf’. We work with a diverse portfolio of clients from brands to retailers, investors, distributors, embassies and trade bodies through developing their strategy, designing their branding and brand identity, managing their product development and devising their go-to-market strategies. Over the years we have developed brands in the skincare, fragrance, haircare, suncare, cosmetics and wellness industry. BeautytoLife is the educational arm to Bespoke Advantage. In 2022 I transformed the same ‘concept to shelf’ process we apply when working with our clients on a 1-2-1 basis, into an online programme, where we coach our clients across international markets, in how to build a brand in the beauty and wellness industry from ‘concept to shelf’. By logging in online, you can learn from the comfort of your home, how to build your brand and by joining our newly created online Beauty Business Club, you can join a consortium of other passionate brand founders, to do this too. By joining our Beauty Business Club not only are you learning to build your beauty brand, but through our coaching, accountability, online webinars and experts, you have the full support of Bespoke Advantage behind you, to support you too. Prior to founding my business, I was fortunate to have had the opportunity to work across an industry as dynamic as the beauty industry and have gained first-hand experience in building beauty brands for multi-national companies and leading retailers including M&S, Boots, Harvey Nichols and for global travel retail companies. If you are looking for expertise to support you in building your brand – get in touch – I would love to hear from you. You can read more on: www.thebespokeadvantage.com / www.beautytolife.co.uk / www.janetmilnerwalker.com

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