PR Power Day - Leeds 16 November 2021 by Jo Swann

I’m the founder of Chocolate PR, an award winning PR agency I established over 17 years ago, after working in journalism, media, marketing and PR agencies. I believe PR is for all of us, not just the big boys and I’m passionate about helping women who really don’t believe in themselves get empowered through coverage in the national press. Facing imposter syndrome head on I work with clients to create confidence in their message, and to craft their story in a way that produces pride around their business and an excitement for future growth…and we have lots of fun along the way! I have worked on newspaper newsdesks, as a magazine editor, as an online content editor for media groups, in radio and also within marketing teams. I have built the business up organically from scratch, focusing initially on working with big businesses and corporates and have over the years worked with companies of all sizes including the likes of Whistles, NSPCC, learndirect, Marriot Hotels, Yo! Sushi, Dale Carnegie as well as with celebs. BUT - a niggling feeling was lurking that I could have more impact with my skills and after pretty much hitting burnout I decided to ditch corporate, and I did a massive about turn and started to work with individuals, particularly service based female entrepreneurs.  My focus is now firmly on helping female entrepreneurs and start up businesses unlock the power of PR to raise their credibility and visibility by getting in the press, so they can make the impact they deserve because there are TOO many incredible entrepreneurs with passion fuelled businesses who are hiding in the shadows.